Comparison · Updated October 27, 2026

Cielo is one of Brazil's two largest card acquirers, based in Barueri, São Paulo, and it serves Brazilian businesses only. It was incorporated in 1995 and traded as VisaNet until it was renamed Cielo (announced in November 2009; some sources date the formal change to July 2010). Banco do Brasil and Bradesco control it, directly and through companies they jointly own, and took it off the B3 stock exchange in August 2024. Cielo signs the merchant agreement itself and sells card machines (maquininhas), tap-to-phone, payment links and e-commerce APIs. As of October 2026 its plans page lists two published plans. The Aluguel rental plan, for registered companies (CNPJ), charges 1.19% on debit and 3.45% on one-payment credit. The terminal is free in any month your card sales reach R$15,000; otherwise it costs R$99.90 a month. The Comodato plan, open to individuals too, costs a one-off R$238.80 (or 12 payments of R$19.90) and charges 1.90% debit and 4.30% credit. Both plans pay out in up to one day, subject to eligibility. Instalment sales cost much more: up to 14.79% (Aluguel) or 19.00% (Comodato) for 12 instalments. The agreement has no fixed term and either side can end it on 30 days' written notice without penalty. Cielo holds Reclame Aqui's top RA1000 rating, but improper charges are the problem tagged on 52.9% of the complaints it classifies.

Stone is the small and mid-size business brand of StoneCo, the Nasdaq-listed (STNE) Brazilian payments and banking group. The merchant agreement is with Stone Instituição de Pagamento S.A., which the Banco Central do Brasil authorises as a card acquirer (credenciadora) and e-money issuer. Stone sells card terminals (maquininhas), a tap-on-phone app called TapStone, payment links, e-commerce processing, a free business account (Conta PJ) and working-capital credit. As of October 2026 it publishes some rates: TapStone at 0.87% for debit and 1.90% for one-off credit (crédito à vista), and payment links at 2.99% for one-off credit. Terminal rates are personalised: the terminal page advertises debit from 0.74% and credit from 2.99%, and you get your own rates after an assessment. The contract has no fixed term and the merchant can end it on 30 days' notice without penalty. StoneCo's cheaper micro-merchant brand, Ton, is a sibling sold separately, with its own published plans.
We compare the two for a Brazilian company with a CNPJ that rents a card machine (maquininha) and takes cards in person in reais, using each company's own pages and contracts as of October 2026. Both are Central Bank-authorised payment institutions that sign the merchant directly, with no reseller in between. For Cielo we use its Aluguel rental plan, which is for companies; its Comodato plan, open to individuals too, appears in notes. For Stone we use its rented machine. The main difference is what you can see before signing. Cielo publishes the Aluguel plan: 1.19% debit and 3.45% one-off credit (crédito à vista), quoted with payout in up to one day for eligible accounts (the page labels them 'a partir de' and says they can vary with revenue), and the machine free in any month card sales reach R$15,000, otherwise R$99.90 a month. Stone quotes machine rates per business. Its October 2026 Black Friday banner advertises debit from 0.74% and credit from 2.99%, waives rent above sales targets it does not publish, and by its help centre's default schedule pays debit in one business day and credit in 30 days, with faster payout adding an unpublished surcharge. So Stone's floor rates cannot be set against Cielo's plan rates as a like-for-like price. On tap on phone both publish rates: Cielo Tap 1.07% debit and 3.48% credit, paid in one day; TapStone 0.87% and 1.90%, with no payout timing on its page. Both contracts are open-ended and can be ended on 30 days' notice without a penalty. Cielo is controlled by Banco do Brasil and Bradesco, whose August 2024 tender offer took it off the B3 exchange. Stone belongs to StoneCo, listed on Nasdaq as STNE. Payment Review grades both B.
Choose Cielo if you want to know your rates, rent and payout speed before you sign, and like being paid the next day without negotiating it. The Aluguel plan works best for a company that reliably sells R$15,000 or more a month on cards; below that the machine costs R$99.90 a month. Price instalment sales carefully: 12 instalments cost 14.79% on the plan.
Choose Stone if you will negotiate, want card sales, a free business account and credit in one app, and value phone support and field agents. Get your debit, credit, instalment and anticipation rates, the rent and the sales target that waives it in writing, then set them against Cielo's published Aluguel plan at the same payout speed.
Neither is better for every company. Cielo is the one you can price before signing: its Aluguel plan publishes 1.19% debit and 3.45% one-off credit with payout in up to one day, the machine is free in any month you sell R$15,000 on cards, and fast payouts go to any account with a Pix key. Stone advertises lower Black Friday floor rates, debit from 0.74% and credit from 2.99%, but you only learn your real rates, rent, sales target and anticipation cost after a sales conversation, and its default schedule pays credit in 30 days. A company that wants a known price and next-day money without negotiating will find Cielo simpler. One that will negotiate, wants its account and credit with the acquirer and values field support should get Stone's offer in writing and compare it with Cielo's plan at the same payout speed.
| Feature | Cielo | Stone |
|---|---|---|
| Debit | 1.19%, paid in up to 1 day | From 0.74%, quoted per business |
| Cielo: Aluguel plan on cielo.com.br/planos, labelled 'taxas a partir de'. The page says rates can vary with revenue and with whether you are an individual or a company, and that payout in up to one day is subject to an eligibility check. The Comodato plan charges 1.90%. Stone: its machine and sign-up pages show 'Débito a partir de 0,74%' in a 'Black Friday Stone' banner and say rates are personalised. It does not say which businesses qualify or which payout schedule the figure assumes; its help centre's default pays debit one business day after the sale. Neither page says whether tax is included. We set no winner, because Stone's figure is a floor, not a price. | ||
| One-off credit (crédito à vista) | 3.45%, paid in up to 1 day | From 2.99%, quoted per business |
| Cielo's Aluguel plan quotes this rate with payout in up to one day for eligible accounts ('Receba em 1 dia ... com taxas a partir de'), with no separate anticipation charge shown, though its Vendeu, Tá na Conta terms provide for a discount rate set by Cielo; a R$1,000 sale costs R$34.50. Comodato charges 4.30%. Stone's Black Friday banner advertises credit from 2.99%, and its help centre's default schedule pays one-off credit 30 days after the sale unless you add anticipation, which raises the rate by an amount Stone does not publish. The two figures are not on the same payout basis, so we set no winner. | ||
| Credit in 12 instalments | 14.79%, paid in up to 1 day | Not disclosed |
| Cielo's Aluguel plan lists 5.95% for 2 instalments, 11.19% for 6 and 14.79% for 12; Comodato lists 6.50%, 11.30% and 19.00%. The page quotes these with payout in up to one day, for money the cardholder pays over a year. Stone sells instalments up to 21x on its machines and advertises 'taxas exclusivas' for instalments in its October 2026 Black Friday campaign, but publishes no machine instalment rate. By default it pays each instalment 30, 60, 90 days and so on after the sale. | ||
| Pix on the machine | 0% for 30 days, then 0.99% | 0% (Black Friday offer) |
| Cielo's plans page: 'Pix com taxa 0% por 30 dias; depois, 0,99%' on Aluguel; the Comodato column shows 0.99% under the same footnote. Stone's machine page carries a Black Friday campaign in October 2026 advertising 'Pix Zero na maquininha', without stating how long it lasts or who qualifies. We set no winner because Stone's offer terms are not stated. | ||
Recommendations based on your business type

Cielo's Aluguel plan is free at that volume and publishes 1.19% debit and 3.45% one-off credit with payout in up to one day for eligible accounts, weekends included. Stone's rates, rent waiver and next-day surcharge are all quoted individually.

Stone quotes per business, advertises Black Friday floors of 0.74% debit and 2.99% credit, settles into a free business account with working-capital credit, and offers field agents for delivery and maintenance. Get the offer in writing and check it against Cielo's published Aluguel rates at the same payout speed.
Both. Cielo's rental costs R$99.90 a month below R$15,000 of sales, and its Comodato loan costs R$238.80 once with higher rates (1.90% debit, 4.30% credit). Stone waives rent only above a target it does not publish. Ask Stone for its rent and target, then work out the monthly total on each.
Both have no monthly fee. TapStone lists lower rates, 0.87% debit and 1.90% credit, and accepts Amex and Ticket, but its page does not say when it pays. Cielo Tap lists 1.07% and 3.48% and pays in one day for eligible accounts.
Both. Cielo publishes every instalment rate, up to 14.79% for 12x on Aluguel, paid in up to one day. Stone offers up to 21 instalments on its machines but publishes no machine instalment rate. Get Stone's instalment and anticipation rates in writing before comparing.
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