PaymentCloud is an agent/reseller of merchant accounts and payment gateways that has made a name by helping businesses in high-risk industries get approved for credit card processing. Founded in 2015 and now operating under the wing of Electronic Merchant Systems, PaymentCloud serves as a one-stop concierge for merchants who’ve been turned down elsewhere. They partner with a wide network of banks and processors, effectively shopping around to find each client the best placement. The company handles everything from underwriting paperwork to setting up your payment gateway, making the onboarding process as smooth as possible for clients who might be new to the complexities of high-risk processing. Key strengths of PaymentCloud include its exceptional customer support – merchants consistently report friendly, knowledgeable reps who guide them through setup and beyond – and its flexible solutions. Whether you need an online gateway for e-commerce, a POS for in-person payments, ACH processing for checks, or even a merchant cash advance, PaymentCloud can provide or arrange it. Because they work with multiple backend processors, they can often tailor pricing and terms to a merchant’s specific profile, sometimes achieving rates or approvals that competitors can’t. PaymentCloud is also notable for what it doesn’t do: they don’t charge application or setup fees, and for many merchants they offer month-to-month contracts with no cancellation fee, a rarity in this industry. These practices reflect a customer-friendly approach and inspire trust. Of course, there are weaknesses and concerns to consider. PaymentCloud’s pricing is not transparent on the website – you must go through a quote process. While this is understandable given high-risk variability, it means you need to be proactive in asking about all fees. Indeed, a few customers complained of learning about a monthly fee or reserve requirement late in the process. Additionally, because PaymentCloud is a reseller, the ultimate processing is done by third-party banks – if those partners decide to hold funds or close an account due to risk triggers, PaymentCloud can mediate but ultimately must abide by the bank’s decision. This led to some frustrated reviews from merchants who felt stranded when a partner bank imposed a hold. However, these cases are the exception, not the norm. In sum, PaymentCloud comes highly recommended for businesses that fit its niche: if you’re a merchant who values personalized service and you operate in an industry with higher chargeback or regulatory risk, PaymentCloud is likely one of the best options available. It has a proven track record of getting such businesses processing payments safely and quickly. For lower-risk or price-sensitive merchants, PaymentCloud might not always offer the rock-bottom rates that a direct processor could, but many still choose PaymentCloud for the peace of mind and support it provides. Our overall assessment is that PaymentCloud delivers outstanding value through its combination of expertise and service, making it a top pick for high-risk payment processing needs.
PaymentCloud’s overall value proposition is context-dependent. For its target audience of high-risk and service-needy merchants, it offers tremendous value – in many cases, it’s a lifesaver, getting businesses online and processing when they had no other options. The numerous positive testimonials from businesses who “couldn’t imagine anyone handling this better”  or who saw PaymentCloud as the “right choice… even for non-high-risk” accounts  speak to the company’s strengths. The warnings that emerge from this deep review are largely about ensuring merchants go in with eyes open: high-risk processing is a different ballgame than low-risk aggregators. Merchants should expect thorough vetting, expect the possibility of reserves, and understand that fees will be higher due to the nature of their business. PaymentCloud does as much as possible to cushion these blows – by being transparent, by not piling on extra fees, and by actively advocating for the merchant with banks  – but it cannot eliminate them entirely. One important insight is that PaymentCloud’s role as an agent means they are the go-between. This is a double-edged sword: you get a personal advocate, but there’s also a third party involved (the actual processor). The vast majority of the time, this setup works great and you, the merchant, feel like PaymentCloud is your processor. However, when something unusual happens (e.g. the bank freezes funds for investigation), PaymentCloud can’t instantly fix it – they must work through the bank’s compliance team. The merchant feedback suggests PaymentCloud is generally good at liaising, but a few felt communication could have been better in those stress moments. As a merchant, being aware of this dynamic is useful: you’ll know that a hold isn’t PaymentCloud “stealing your money” (as one angry review implied), but rather a bank protocol – and PaymentCloud is your ally in resolving it, albeit not the final decision maker. In terms of recommendation: If you identify with any of the “Ideal For” scenarios, I (as the reviewer) would strongly recommend PaymentCloud be on your short list. The company has proven reliability and a track record in the high-risk space that few others can match, plus a customer-centric approach that’s crucial in financial services. Conversely, if you fit the “Not Recommended” profile – say, you’re purely rate-shopping for a low-risk retail store – you might get a quote from PaymentCloud (their rates can be competitive for standard merchants too), but also compare it with other options. PaymentCloud won’t force you into a contract, so it’s low-risk to try them out, but they shine best when their unique strengths (like solving tough approvals or providing extensive support) are needed. In conclusion, PaymentCloud is a reputable, high-performing agent/reseller that has earned its accolades. It offers a blend of high-tech solutions (multiple integrations, advanced tools) and old-fashioned service (real people who care about your account) that is somewhat rare today. Businesses that engage with PaymentCloud should feel confident they are dealing with professionals – just remember that being in the high-risk world requires a bit more patience and collaboration. On balance, PaymentCloud stands out as an excellent partner for businesses navigating the challenging waters of payment processing.
PaymentCloud is a highly-rated merchant services agent specializing in high-risk payment processing, known for its personalized support, broad integrations, and success in approving hard-to-place merchants, though its pricing is custom-quoted and merchants should be prepared for standard high-risk measures like reserves.
Comprehensive account setup and underwriting for merchants classified as “high-risk.” PaymentCloud evaluates your business and matches you with an appropriate acquiring bank/processor in its network that accepts your industry. They handle the application, present your case to banks, and secure a merchant identification number (MID) for you.
PAYMENT PROCESSING
Pricing is custom based on industry and risk. Typically these accounts use interchange-plus or tiered pricing with higher rates than low-risk accounts. For example, a high-risk e-commerce merchant might see rates in the ballpark of 3.5% – 4.5% + $0.30 per transaction (varies widely). Monthly fees or rolling reserves may apply as stipulated by the bank. PaymentCloud itself does not add extra monthly fees beyond what the processor requires (and no setup fee or monthly minimum) . High-risk merchants should budget for possible chargeback fees (often ~$25-$45 each) and possibly an annual risk review fee, depending on the processor.
Based on 1,065 reviews across 3 rating platforms
BBB feedback is mixed, skewing toward negative experiences. The most common theme is merchants complaining about funds being held or accounts terminated due to high-risk flags – essentially, some felt blindsided by reserves or sudden closures despite disclosing their business type upfront. A few reviews cite poor customer service or slow responses during these issues . However, PaymentCloud actively replies to BBB reviews with explanations, indicating a willingness to engage. Positive BBB reviews praise the company’s helpful setup and ability to enable payments for niche needs (e.g. small fundraisers). The pattern suggests that while day-to-day service is good, high-risk risk management (holds/reserves) is a pain point for some and entirely expected in high-risk. PaymentCloud’s responses often clarify that reserves and verifications are for security and are disclosed in agreements.
The Google reviews reflect a majority of positive experiences. Merchants frequently commend PaymentCloud’s fast approval and honest communication, with several noting they received better rates or solutions from PaymentCloud than competitors offered. The support staff (e.g. reps like Hovak, mentioned by name) are lauded for persistence in getting difficult accounts approved. On the flip side, the most notable Google complaints mirror the BBB issues: delayed fund releases and frustration when PaymentCloud could not expedite the bank’s decision. A few users also mentioned being declined due to documentation issues or experiencing fees they didn’t expect. Overall, however, Google feedback skews positive, highlighting PaymentCloud’s trustworthiness and effectiveness for high-risk merchants.
Trustpilot reviews for PaymentCloud are overwhelmingly positive – about 85% are 5-star ratings. Customers consistently applaud exceptional customer service, often calling out specific account managers who “went above and beyond” during setup and troubleshooting. Many reviewers describe PaymentCloud as having made the impossible possible – e.g. “they found me a provider after everyone else turned me down”, highlighting the company’s core strength in high-risk placements. Importantly, the few negative Trustpilot reviews (only ~10% are 1-star ) shed light on sales and billing frustrations: one user said the reps were friendly until they decided to compare options, after which they felt “ghosted” by sales ; another complained that at the end of the process they were asked to sign for a “ridiculous monthly fee that nobody mentioned” earlier. There are also one or two allegations of hidden fees or higher fees than expected. PaymentCloud’s team responds publicly to 92% of negative reviews, usually inviting the unhappy customer to discuss directly and clarify any misunderstandings. The Trustpilot consensus is that PaymentCloud excels in customer support and delivers on its promises, with only isolated cases of miscommunication.
Merchant Maverick’s 2025 review is very favorable, essentially endorsing PaymentCloud for high-risk merchants. While Merchant Maverick doesn’t assign a numeric score publicly, it awarded PaymentCloud its “Seal of Approval” (a distinction given to top performers). They cite PaymentCloud’s reliable service, reasonable prices, and strong customer praise, and had “no problem recommending PaymentCloud for your high-risk business”. Minor critiques included the desire for more transparent pricing disclosures on the website and more educational content, but these did not stop them from confidently recommending the company.
Understanding PaymentCloud’s pricing requires a bit of context because, as a high-risk specialist, they do not publish a standard rate table. Instead, they use a consultative quote process to tailor pricing to each merchant. Here, we break down the known elements of PaymentCloud’s pricing model, typical rates, fees, and contract terms, along with expert analysis:
Pricing Model: PaymentCloud generally offers interchange-plus pricing to merchants whenever possible. This model passes through the exact interchange fees from Visa/Mastercard/Amex and adds a small markup (percentage + per-transaction) for the processor/ISO. Interchange-plus is favored because it’s transparent – you can see what’s interchange and what’s markup – and tends to be cost-effective in the long run . For some very high-risk cases, PaymentCloud might arrange tiered pricing or flat rates if required by the backend processor, but they advocate for interchange-plus when feasible .
Custom Quotes: Given the above, merchants will receive a custom pricing proposal during the application stage. PaymentCloud’s team evaluates factors like business type, processing volume, average ticket size, chargeback history, and risk profile. They then approach their network of processors to get the best rate deal for that profile. For example, a low-risk merchant might get a quote like interchange + 0.30% + $0.10, whereas a higher-risk merchant might be offered interchange + 1.00% + $0.25 or a flat 4% + $0.30 (hypothetical examples). PaymentCloud doesn’t use a one-size-fits-all rate, which is why they don’t disclose a single rate on their site – in fact, NerdWallet explicitly notes that PaymentCloud “doesn’t disclose its pricing” publicly .
No Junk Fees: One very merchant-friendly aspect of PaymentCloud’s pricing is the lack of various nickel-and-dime fees that many providers charge. No application fee, no account setup fee, no gateway setup fee, no annual fee, no monthly minimum fee, and no PCI compliance fee – these are all fees that PaymentCloud explicitly does not charge . This is a huge positive; it means you won’t get hit with a $150 annual “PCI” fee or be forced to pay $25 if you have a slow month (monthly minimum). PaymentCloud’s philosophy is that they make money when you process, not from misc. fees for not processing. This indicates a high level of pricing transparency and fairness in their model.
Volume and Risk Influence: Pricing will be scaled to your business. A merchant doing $200,000/month in volume will generally get a lower markup than one doing $5,000/month, as is standard. Similarly, an industry deemed “borderline high-risk” (e.g. a newer nutraceuticals seller) might get a middle-of-the-road rate, whereas an “extreme risk” category (say, tech support services or credit repair) might be quoted higher rates or rolling reserve to offset risk. PaymentCloud’s goal is to approve you first and then get you the most reasonable pricing given the circumstances . Many customer reviews note that PaymentCloud gave them a “better rate” than competitors in high-risk space , implying they strive to be competitive even for risky merchants.
Rate Guarantees: PaymentCloud doesn’t advertise a simple guarantee like “we’ll beat any rate,” because with high-risk accounts, the focus is on getting approved safely, not just on price. However, they do commit to transparent markups and often will review your existing processing statements to show you where they can save you money. If you come from another provider, PaymentCloud might identify hidden surcharges or inflated interchange categories on your statements and assure you that won’t happen with them. Essentially, their guarantee is more qualitative: no hidden fees and a fair margin.
Comparable Industry Standards: In the context of industry standards, PaymentCloud’s pricing approach aligns with ethical ISOs and high-risk specialists: custom pricing, interchange-plus when possible, and no long-term contract traps. This is notably better than some competitors who lock merchants into expensive tiered rates or don’t disclose fees until the merchant is already signed up. It’s also better for many high-risk folks than aggregators – while Stripe/Square have flat rates (~2.9%+30¢) and instant signup, those platforms will simply ban high-risk merchants rather than price for risk. PaymentCloud steps in to fill that gap, and yes, you’ll pay a bit more than a generic low-risk merchant, but you’re getting a service tailored to your risk profile.
Transparency: Even though they don’t publish pricing online, PaymentCloud’s actual contracts and quotes are pretty transparent once you’re looking at them. All rates and fees are clearly listed in merchant agreements (no fine-print surprises like some shady providers). This is evidenced by the relative lack of complaints about unexpected fees – aside from one or two cases where a merchant said a monthly fee wasn’t mentioned (which could be a miscommunication) . PaymentCloud also educates merchants on pricing via articles and one-on-one discussions; they’re not trying to confuse anyone.
To summarize the narrative: PaymentCloud customizes its pricing per merchant, primarily using an interchange-plus model with risk-based markups. They notably do not charge many common fees, making their cost structure more transparent. While you won’t find a rate card on their site (due to variability), merchants generally report the pricing is fair for the value and risk category.
Card-not-present, e-commerce, and online payments
Card-present retail and point-of-sale transactions
Manually entered card-not-present transactions
PaymentCloud’s rates, while variable, tend to be competitive for the service level provided. They might not always beat ultra-low-risk specialist processors or the teaser rates you see advertised (like “1.0% for swiped cards!” which often exclude a lot of conditions), but they are generally honest and in line with industry norms. Importantly, merchants report satisfaction with their pricing: many say it’s “low” or “better than others offered” , which indicates PaymentCloud isn’t gouging despite having a captive high-risk audience. Another key point: PaymentCloud’s advice to merchants about effective rates and reducing costs (as seen in their educational content) shows they try to empower clients, not confuse them  . The main caveat is that if you’re in a very high-risk category, your rates will be high no matter what – PaymentCloud can’t magically give a 2.5% rate to a business type that normally runs 6% risk pricing. But they can often secure a slightly better deal than your next best alternative, thanks to their multiple banking relationships. Also, because PaymentCloud doesn’t impose arbitrary markups or surcharges beyond what is necessary, you’ll often find the overall cost (when including lack of extra fees) to be quite reasonable compared to competitors. Summarily, PaymentCloud’s processing rates are fair, customized, and transparently presented, making them a solid choice financially for the merchants they serve.
Recurring monthly account fee
One-time account setup and onboarding fee
Annual PCI DSS compliance and security fee
Monthly account statement and reporting fee
Per-incident chargeback dispute fee
Fee for canceling before contract end
PaymentCloud’s fee structure is very merchant-friendly. The elimination of many fixed fees (PCI, monthly min, etc.) means your costs scale mostly with usage. This is beneficial for cash flow and fairness; you’re not paying much if you’re not selling much. The fees that do apply (like chargeback fees or gateway fees) are standard and not marked-up beyond industry norm. One thing to highlight: the absence of a PCI fee and their active role in helping you maintain compliance  is a big plus because many small businesses struggle with PCI questionnaires and end up paying non-compliance fines. PaymentCloud essentially holds your hand there at no cost, which indirectly saves you from potential monthly PCI non-compliance fees (~$20/mo some processors charge if you don’t complete the PCI survey — PaymentCloud prevents that by getting you compliant). Merchants should still carefully read the merchant agreement which PaymentCloud will present during signup. While PaymentCloud’s own policies are good, the agreement will list any fees from the processor’s side. PaymentCloud reps usually go over these with you. If you see something unexpected, ask. For instance, if an agreement shows a “Monthly Service Fee $XX”, clarify its purpose. Given PaymentCloud’s approach, they will be honest about it (e.g. “Yes, that $40 is charged by Bank X for the high-risk monitoring program”). There’s no evidence of hidden or junk fees beyond what’s disclosed , and indeed PaymentCloud emphasizes transparency. Compared to the broader industry, PaymentCloud is better than average on fees – many providers hit small merchants with $30 monthly fees, $99 PCI fees, etc. PaymentCloud avoids that. This can easily save a merchant hundreds per year. It also reflects that PaymentCloud is confident in making money through the actual processing volume (the discount rate) rather than ancillary charges, which aligns their interests with yours (they want you to grow sales, not stagnate but still pay monthly fees). The only slight caution is for high-risk merchants to confirm understanding of reserve funds (though not a fee per se, a reserve holds your money – some merchants equate that mentally to a cost). PaymentCloud states reserves clearly and even replies to reviews noting it’s agreed upon in a one-page addendum , so just ensure you know if a reserve is part of your deal. In conclusion, PaymentCloud’s fees are straightforward and minimal. For many merchants, the monthly cost of having the account (aside from per-transaction fees) could be effectively $0 – you just pay as you earn. That’s about as good as it gets in merchant processing. The cost competitiveness, combined with their service, is a compelling reason many merchants choose PaymentCloud over competitors.
PaymentCloud’s support approach is very high-touch. Unlike some larger processors where you’re just an account number in a queue, PaymentCloud often assigns you a rep (especially through onboarding) who becomes your go-to contact. This account manager model works well – as seen in multiple Trustpilot reviews where customers say “my account manager [Name] has been beyond helpful…” . That personalized touch speeds up resolution because the rep knows your business and can cut through red tape. Additionally, PaymentCloud’s team structure includes customer success members who proactively reach out (e.g. to assist with PCI or to ensure you’re properly set up) . This proactive support is somewhat rare in the industry and demonstrates PaymentCloud’s commitment to customer care. Quality-wise, aside from the few negative reviews (which mostly revolve around issues outside of frontline support’s control, like risk decisions), PaymentCloud’s support gets glowing mentions. Phrases like “extremely responsive and knowledgeable”  and “went above and beyond” abound in reviews . That’s a strong indicator that support is not just available, but effective.
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2016
Encino, California, USA
Medium (100–150+ employees)