Affirm vs Zip for merchants

Affirm

B-

Affirm is a buy-now-pay-later provider founded in 2012 by Max Levchin, Nathan Gettings, Jeffrey Kaditz and Alex Rampell, headquartered at 221 Main Street in San Francisco and listed on Nasdaq as AFRM since January 2021. For the fiscal year ended 30 June 2026 it reported $50.2 billion of gross merchandise volume, up 37%, across approximately 571,000 active merchants and 27.8 million active consumers. Merchants integrate Affirm as a checkout option, Affirm underwrites and funds the consumer, and the merchant is paid in full up front minus a fee. Two things make it materially different from card acceptance: Affirm bears the consumer fraud risk on transactions it approves, and the merchant fee is several times a card rate — third-party surveys of mid-market merchants report 2% to 8%, while Affirm's own filings put blended merchant network revenue at 2.3% of GMV in FY2026. Its BBB profile is A+ and accredited; its consumer Trustpilot score is 1.7 across roughly 7,700 reviews.

Zip

B

Zip is the US buy-now-pay-later network formerly known as Quadpay, owned by the ASX-listed Zip Co Limited. Zip Co was founded in Sydney in 2013 by Larry Diamond and Peter Gray and listed on the Australian Securities Exchange in 2015; the American business it now trades under is Quadpay, a New York company incorporated in August 2017 and bought by Zip in a deal announced in June 2020, approved by shareholders on 31 August 2020 and completed that September. For a merchant the offer is the familiar BNPL trade: let shoppers split a purchase into four instalments over six weeks, get paid up front, and hand the credit and non-payment risk to Zip. What separates Zip from the rest of the category is that it prints a price, and a settlement window to go with it. Its Standard plan is published on its own site at 5.9% plus 30 cents per transaction with no monthly or annual fee, where Afterpay, Klarna and most of the field quote nothing at all and negotiate every deal in private. It also publishes what most of the category will not: that it settles the merchant in full, minus its fees, within two to three business days, and where chargeback liability sits. That 5.9% is nonetheless the highest published headline rate in mainstream BNPL, and Zip's own FAQ confirms it is a floor rather than a ceiling. The parent is now solidly profitable — FY26, the year to 30 June 2026, brought A$16.7 billion of transaction volume, A$1.336 billion of revenue and A$116.4 million of statutory profit, with the US arm growing revenue more than 42% in local currency — but it has also exited Singapore, the United Kingdom and, in August 2026, New Zealand, and in May 2026 lost a unanimous High Court trade mark case in its home market — a loss it settled eight days later by acquiring the disputed mark from Firstmac, avoiding the rebrand the judgment otherwise required and taking on no further damages liability.