Asaas Review

Asaas is a Brazilian billing and payments platform for small businesses and self-employed sellers, based in Joinville, Santa Catarina. It lets a business issue charges by Pix, boleto and card, send payment links, run subscriptions and instalment plans, chase late payers and issue service invoices from one free digital account. There is no monthly or setup fee. As of October 2026 its standard prices are R$1.99 per Pix or boleto payment received and R$0.49 + 2.99% for a single-payment credit card charge, rising to R$0.49 + 4.29% for 13 to 21 instalments. New accounts get lower prices for their first three months. The catch is timing: card money arrives up to 32 days after the sale, and each instalment arrives 32 days apart, unless you pay to anticipate it. Card anticipation costs 1.25% a month on single payments and 1.70% a month on instalments, subject to credit approval. Asaas has been a Banco Central do Brasil-authorised payment institution since June 2021, and a sister company in its group holds a finance company (SCFI) licence. It is not itself a card acquirer: card payments run through acquirers behind it, with Asaas holding the merchant relationship. It is founder-led and backed by BOND, SoftBank and others. Its Reclame Aqui rating is Ótima (great), but recent complaints centre on blocked accounts and withheld balances.

Estimated annual cost at three realistic processing volumes, using Asaas’s published online rate plus monthly fees. Real costs vary with average transaction size, chargeback rate, and any negotiated terms.

What Asaas is

Asaas is a Brazilian platform that helps small businesses bill their customers and get paid. It started as a tool to automate collections, and its name is an acronym for "Automation for Software as a Service". A business opens a free digital account and issues charges that its customers pay by Pix, boleto or card. Around that it adds subscriptions, boleto payment books, payment links, automated reminders, Serasa debt reporting, service invoices, an ERP, a business card and receivables anticipation. Asaas also sells tap-to-pay on a phone (Asaas Tap) and a rented card terminal (Asaas Smart). An API with split payments and subaccounts lets software companies and marketplaces build Asaas into their own products.

The operating company is Asaas Gestão Financeira Instituição de Pagamento S.A., a privately held company registered in Joinville, Santa Catarina. Brothers Piero and Diego Contezini founded it. Founding dates vary by source. Asaas's About page says it "nasceu em 2010" (was born in 2010), when the brothers conceived it inside their software company, and its timeline says it became a company (S/A) in Joinville in 2013 after an angel and seed round. A company post on its Reclame Aqui page says 2012. The federal company register (CNPJ) gives an activity start date of 17 January 2014, and Brazil Journal reported in 2024 that the product was spun off as Asaas when the brothers sold their software house in 2014. We use 2014, the year in the federal register. Investors include Bradesco, Parallax, Vivo Ventures, SoftBank and 23S Capital. In October 2024 it raised R$820 million in an equity round led by BOND. These are investors, not owners: Piero Contezini is listed as the company's president in the federal register. Asaas has bought Base ERP and Code Money (2021), Nexinvoice (2024), the digital insurance broker Mutuus and, in 2026, Helena, a WhatsApp sales CRM, for a reported R$150 million. Its site claims more than 3.8 million accounts created and R$176.7 billion moved on the platform, figures read on 30 October 2026.

Licences, and why we list Asaas as a payment facilitator

Asaas says: "Somos a 31ª instituição de pagamento autorizada a funcionar pelo Banco Central e nosso código é o 461". In other words, it was the 31st payment institution the Banco Central authorised, and its bank code is 461. The Banco Central's institution data lists Asaas as a payment institution from June 2021, with its activity recorded as a prepaid (electronic-money) issuer, and the Banco Central's list of STR participants confirms bank code 461. Press reports of the June 2021 authorisation said it also covered issuing post-paid payment instruments; we could not confirm that second role on a Banco Central page. The e-money authorisation is what lets Asaas hold customer balances in its own payment accounts. Separately, a sister company in the group, Asaas Sociedade de Crédito Direto, was approved by the Banco Central in December 2025 to convert into a finance company (SCFI), a step towards lending.

The Banco Central's data does not list Asaas as an acquirer (credenciador). Its own chargeback policy describes the acquirer as a separate party that passes disputes from the card networks to Asaas, and names Cielo, Stone and Adyen as examples of such firms. Each business signs Asaas's Terms of Use, is onboarded and underwritten by Asaas, and is paid into an Asaas account, and Asaas sets its payout schedule, limits and holds. Holding the merchant relationship on top of someone else's acquiring is the facilitator model, so we list it as a payment facilitator rather than a bank or gateway.

What it costs

Asaas publishes its standard prices in reais on its pricing page. The rates below were read on 30 October 2026. The page says these are standard rates and that the rates on your own contract are shown in your account. It does not say whether taxes are included.

• Pix received: R$1.99 per payment (R$0.99 for the first three months)
• Boleto paid: R$1.99 per payment (R$0.99 for the first three months)
• Debit card (online): R$0.35 + 1.89%
• Credit card, single payment: R$0.49 + 2.99% (R$0.49 + 1.99% for the first three months)
• Credit card, 2 to 6 instalments: R$0.49 + 3.49%; 7 to 12: R$0.49 + 3.99%; 13 to 21: R$0.49 + 4.29%, with the percentage charged on the full sale value. Instalments beyond 12 work only on Visa and Mastercard
• Asaas Tap (in person): 1.25% debit; 2.99%, 3.49%, 3.99% and 4.29% for credit by the same instalment bands, with no fixed fee
• Card anticipation: 1.25% a month for single payments, 1.70% a month for instalments; boleto anticipation from 5.79% a month
• Extras: nota fiscal R$0.49; WhatsApp reminder R$0.55; email and SMS reminder package R$0.99 per paid charge; voice reminder call R$0.55; letter R$2.91; Serasa debt report R$9.90; Serasa query R$16.99
• Money out: for companies, 30 free Pix transfers a month, then R$2.00 each; TED R$5.00; bill payments free

The three-month introductory rates apply automatically to new accounts that sign up directly and cover Pix, boleto and credit card charges, but not Asaas Tap. A charge created during the promotion but paid after it ends is billed at the standard rate. Fees are taken only when a charge is paid, so unpaid charges cost nothing, except boletos sent by post.

The flat Pix fee is the figure to model. On a R$50 sale, R$1.99 is about 4% of the ticket. On a R$1,000 sale it is about 0.2%. Card pricing is easier to compare, but remember that funds are not available for 32 days unless you anticipate them, and anticipation is charged per month of acceleration. Some costs are not on the public page: the Asaas Smart rental, the per-charge gateway fee when charges come from a third-party platform integration, and the monthly escrow fee for marketplace subaccounts. There is also a R$19.90 monthly inactivity fee after 180 days with no movement. It is taken only from a positive balance, and not from accounts with a paid plan.

Payouts and anticipation

Money from charges lands in your Asaas account, and from there a Pix withdrawal to your own bank is near-instant. Pix receipts are available within moments. Boletos are available the next business day, or two business days if the payer paid after their bank's cut-off. Online debit card payments take up to 3 business days. Credit cards are the slow leg: a single-payment sale is available up to 32 calendar days after the transaction, and an instalment sale releases each instalment 32 days apart. For Asaas Tap, debit takes 3 business days and credit 32 days.

To get card money sooner, you request anticipation, or switch on automatic anticipation if you are a company. It pays within 2 business days for single-payment cards, but it is not automatic approval. Asaas runs a credit analysis, can refuse or withdraw the service, and excludes some sectors entirely, including donations, raffles, debt collection, lending and crypto. Anticipations may be funded by Asaas, its own FIDC receivables fund or partner institutions. On Asaas Tap, anticipating a single-payment credit sale is free and pays in 2 business days. Individuals must wait 45 days after their selfie is approved, or after their first transfer, to use it there. Companies can use it as soon as their selfie or first transfer is approved.

Contract, holds and account closures

There is no fixed-term contract and no termination fee: the Terms of Use, updated on 30 October 2026, run indefinitely and either side may end them at any time. Closing an account requires clearing pending charges, anticipations, scheduled withdrawals, card balances and active Serasa reports first. Asaas can change the terms or its prices on notice, and continuing to use the account counts as acceptance. Disputes go to the courts of Joinville.

The risk sits in the hold and closure powers. If a payer complains or disputes a charge, Asaas "poderá reter os valores da Conta do Cliente por até 120 (cento e vinte) dias", meaning it may hold funds for up to 120 days until you prove the sale was legitimate, or refund the payer (clause 20.5). That clause is triggered by a payer complaint or dispute, a third party "ou por qualquer outro meio" (by any other means), including when an account is rejected. A second clause (14.13) lets a card amount under chargeback stay unavailable for the whole card-network review, with no fixed cap; Asaas's chargeback policy says the issuing bank has up to 150 days to decide a contested chargeback. A chargeback ratio above 1% allows extra fees, suspension or deactivation. Suspected fraudulent Pix receipts can be blocked as a precaution and returned under the Banco Central's special return mechanism (MED). The terms also allow an account or product to be closed "por desinteresse comercial do Asaas", that is, simply because Asaas no longer wants the business. Chargebacks themselves are the merchant's liability; Asaas publishes no per-dispute fee, and you have seven to ten days to contest one with documents.

Reputation and complaints

Brazilian consumers and small businesses mostly complain through Reclame Aqui. As of late October 2026, Asaas's page carries an Ótima (great) rating, a 6-month average score of 8.4 out of 10 and a verified-company badge. Between 1 April and 30 September 2026 it received 1,851 complaints and answered all of them. 89.9% were recorded as resolved, 76.2% of complainants said they would do business with Asaas again, and the average response time was 6 days and 16 hours. The most recent complaints are about accounts blocked or rejected on re-review, balances withheld for 30 days or more, and Pix fraud claims (MED). These match the hold and closure powers in the terms. Asaas has no reviews on Trustpilot.

In searches up to October 2026 we found no published Banco Central sanction or consumer-agency enforcement action naming Asaas. We did not survey individual consumer lawsuits.

Who should use Asaas

Asaas suits a Brazilian business whose problem is getting customers to pay on time: a school, gym, clinic, agency, accountant, SaaS company or freelancer sending monthly or instalment charges. It also suits a software company that wants to embed billing with split payments and subaccounts. For them, the free account, reminders, invoicing and boleto payment books replace several paid tools, and published per-payment pricing makes costs predictable.

It is a weaker fit for a business with lots of small Pix tickets, where the flat fee bites, or for retail sellers who mainly need card money fast and would otherwise pay anticipation interest every month. Higher-risk sellers should also be cautious: the terms leave Asaas wide discretion to block funds and close accounts. If you depend on predictable access to your balance, keep a second way to get paid.