Vipps MobilePay Review

Vipps MobilePay is the bank-owned Nordic mobile wallet formed in November 2022 when Norway's Vipps and Denmark's MobilePay merged. It is the payment app most consumers in Norway and Denmark already carry, and a large one in Finland, so for a Nordic business it is less a choice of processor than a payment method customers expect to see. The merchant agreement is signed directly with Vipps MobilePay AS, a Norwegian e-money institution supervised by Finanstilsynet, with branches in Copenhagen and Helsinki. Prices are published per country and charged per transaction, with no monthly fee for the payment products. As of October 2026 online payments cost 2.99% + NOK 1 in Norway, 0.59% + DKK 1 in Denmark (rising to 0.89% + DKK 1 on 1 January 2027) and 2.49% + EUR 0.20 in Finland; in-person payments through a Vipps/MobilePay number or the mobile point-of-sale cost 1.75% in Norway and Finland and 0.99% in Denmark. The merchant terms exclude VAT unless stated. There is no fixed term: either side can end the agreement on two months' notice. Funds settle daily by default. The weaknesses are scope and reputation. It is a Nordic wallet, not a general card acquirer, it sold its multi-method Checkout product to Kustom in 2026, and consumer reviews on Trustpilot are poor. MobilePay will be renamed Vipps in Denmark, Finland and Greenland on 12 January 2027.

Estimated annual cost at three realistic processing volumes, using Vipps MobilePay’s published online rate plus monthly fees. Real costs vary with average transaction size, chargeback rate, and any negotiated terms.

What Vipps MobilePay is

Vipps MobilePay is a Nordic mobile wallet. People use it to send money to each other and to pay shops, online stores, clubs and charities from their phones. It is the result of a merger of two bank-built apps: MobilePay, launched by Danske Bank in Denmark in 2013, and Vipps, launched in Norway in 2015 and spun out of DNB as a separate company in 2017. The merger was approved by the European Commission and the other relevant authorities in October 2022, and the combined group came into being on 1 November 2022. The company launched Vipps in Sweden in September 2024 for person-to-person payments, but its merchant products and price lists cover Norway, Denmark and Finland.

According to its 2025 annual report, Vipps MobilePay had 12.4 million users at the end of 2025, about 4.68 million of them in Norway, 4.74 million in Denmark, 2.86 million in Finland and 160,000 in Sweden. It counted 580,000 sales units offering it, including through partners, and processed 1.438 billion transactions, not counting tap to pay. Revenue was NOK 2.1 billion in 2025, with a pre-tax loss of NOK 135 million, down from NOK 751 million in 2024, and the fourth quarter of 2025 was its first with a pre-tax profit. Rune Garborg is chief executive.

Who owns it

Vipps MobilePay AS, Oslo organisation number 918 713 867, is owned 72.22% by Vipps Holding AS and 27.78% by Danske Bank A/S, according to the shareholder note in its 2025 annual report. That matches the 72.2% to 27.8% split it announced when the merger completed. Vipps Holding is in turn owned by Norwegian and Nordic banks. DNB is the largest, with 47.3% of Vipps Holding at the end of 2025 according to DNB's own annual report; the Proff shareholder register lists SpareBank 1 Betaling, Balder Betaling and Eika VBB as the next largest. The company is a bank-owned joint venture, not a subsidiary of any one bank.

MobilePay is being folded into the Vipps name. Vipps MobilePay announced on 6 October 2026 that MobilePay will be renamed Vipps in Denmark, Finland and Greenland on 12 January 2027. The app keeps MobilePay's blue colour in Denmark and Finland, and existing features stay the same. In 2026 the company also joined Bancomat, Bizum, EPI/Wero and SIBS MB WAY in setting up the European Network for Payments. This joint entity, to be headquartered in Madrid, will connect the partners' wallets for cross-border payments, starting with payments between people.

Why we list it as a payment platform

A business that signs up directly makes its merchant agreement with Vipps MobilePay itself. That means Vipps MobilePay AS in Norway, its Danish branch in Copenhagen or its Finnish branch in Helsinki, depending on where the business is registered. Vipps MobilePay AS is an electronic money institution supervised by Finanstilsynet, the Norwegian Financial Supervisory Authority, and its branches are also supervised by the Danish and Finnish authorities. It runs the wallet network, executes payments and settles funds to the merchant itself, using acquirers and other third parties to collect from the payer's card or account where needed. That makes it a platform in our taxonomy. We considered bank payments, since it is bank-owned and much of its traffic moves between accounts, but wallet payments are also funded by cards. It is not a payment facilitator for a third party, and it is not a merchant of record.

Pricing in Norway

Vipps MobilePay publishes a standard price list for each country, as of October 2026. It says enterprise or growth tiers may be available on request, through a direct agreement or through partners and plugins. In Norway, in-person payments through a Vipps number or the Vippskassa mobile point-of-sale cost 1.75% per transaction. Online payment integration and recurring payments cost 2.99% + NOK 1 per transaction. Payment links cost 2.49% + NOK 1, and donations cost 1.99% + NOK 1. Cash-register integrations are priced by your POS partner. On a NOK 500 online sale you would pay NOK 15.95, and on a NOK 500 in-person sale NOK 8.75.

Pricing in Denmark and Finland

Denmark is priced much lower. In-person payments with a MobilePay number or the mobile point-of-sale cost 0.99%. Online and recurring payments cost 0.59% + DKK 1, a price the page says changes automatically to 0.89% + DKK 1 from 1 January 2027 and may vary when MobilePay is integrated through a partner. Payment links cost 1.49% + DKK 1, and donations cost 0.99% + DKK 1, or 0.79% + DKK 1 for members of ISOBRO, the Danish fundraising association.

In Finland, in-person payments cost 1.75%, online and recurring payments 2.49% + EUR 0.20, payment links 2.39% + EUR 0.20 and donations 1.99% + EUR 0.20. These are each country's own prices in its own currency, and Vipps MobilePay does not publish a single cross-border rate.

Other costs and VAT

The payment products carry no monthly or setup fee; the Vipps/MobilePay number page says you pay a percentage per transaction and nothing else. Two optional products are billed monthly. Login, which lets customers sign in to your site with their wallet profile, starts at NOK 300 a month excluding VAT for up to 1,000 active users in Norway, at 300 kr a month in Denmark and at EUR 30 a month in Finland. Single sign-on to the business portal through Entra or Okta costs NOK 1,750, DKK 1,100 or EUR 150 a month. The merchant terms say all prices exclude VAT unless otherwise noted, and that VAT will be charged where it applies. The payment price pages do not mention VAT.

Refunds do not return the original transaction fee. Chargebacks are deducted from later settlements together with an administrative fee, but the amount of that fee is not on the price list. Prices can change on 30 days' notice. Vipps MobilePay deducts its charges from settlements and invoices you if there is not enough revenue to cover them, with possible collection charges.

Products

• Vipps/MobilePay number: a merchant number customers find in their app or reach by QR code, with the Get paid app included. The app takes wallet payments, QR payments, payment requests and, as a newly added feature, card payments on the merchant's phone, with no terminal.
• Mobile point-of-sale (Vippskassa in Norway): a phone-based till for small merchants, launched in 2025 according to the annual report.
• Payment integration (ePayment API): online and in-app payments for web shops, with plugins for Shopify, WooCommerce, Wix and other platforms.
• Recurring payments: agreements for subscriptions with fixed or variable amounts.
• Payment links and donations, including recurring donations for charities.
• Login and loyalty: wallet-based sign-in and customer data sharing, billed monthly by active users.

Vipps MobilePay no longer sells its own multi-method checkout. In March 2026 it agreed to sell Vipps MobilePay Checkout, which combined wallet, card and other payment methods, to the Swedish company Kustom. Vipps MobilePay's annual report describes the sale as covering Vipps Checkout and related e-commerce merchant relationships in Norway. The deal was valued at about NOK 490 million and covered around 3,000 online shops. Kustom became a recommended checkout partner, and Checkout merchants who move to Kustom are being migrated gradually through 2026, starting in the second quarter, and keep their existing prices. Vipps MobilePay is also offered by third-party payment providers. Stripe, for example, publishes payment method terms for it, but those merchants contract with and pay the third party, and the merchant terms exclude such pass-through use.

Contract terms

We read the Terms and Conditions for Vipps MobilePay Business Solutions, version 2.1, effective 9 June 2025. There is no minimum term: either party can terminate the merchant agreement on two months' written notice (section 19), and the terms set no early-termination fee. Vipps MobilePay can terminate or suspend immediately for a material breach. Its listed examples include unpaid amounts, repeated payer objections, a high level of fraud and any action it considers harmful to its reputation. It can also end the agreement if you are insolvent, under sanctions or inactive for 14 months, or if it has reasonable and objective grounds based on risk assessment, and it can end the agreement or the affected part immediately if it discontinues part of the service. It may change the terms on 30 days' notice (section 2); if you object before the change takes effect, the agreement ends immediately.

To sign up you must be registered as a legal entity or sole trader in the national business register, with a local settlement account. Vipps MobilePay may accept a private account if your bank allows business use. It runs due-diligence and credit checks and can refuse an application. Its liability is capped at the fees you paid it in the previous 12 months. Disputes go to the courts of Oslo, Copenhagen or Helsinki, under the law of the country whose entity you contracted with.

Payouts

The terms say Vipps MobilePay settles to your account within one working day of receiving the funds, unless otherwise agreed. It may change an individual merchant's settlement time on 14 days' written notice, and it may postpone settlement for reasons including a dispute or fraud investigation, a breach or late payment of charges. Settlement is daily by default and is calculated every day at midnight, weekends included. You can switch to weekly settlement, paid the following Monday, or monthly settlement, paid on the 1st, in the business portal without approval, as long as there are no risk factors on the account. The developer documentation gives the daily timing. In Denmark and Finland a Monday capture is paid out on Tuesday. In Norway it is paid out on Wednesday, and a Friday capture on Tuesday. Your bank may book the payment one banking day later. You receive one lump sum per sales unit per period, with a settlement report.

Restricted businesses

Vipps MobilePay does not serve high-risk verticals. Its prohibited list covers adult content and entertainment, cryptocurrency and NFTs, and CBD products for human consumption. It also excludes payday and unsecured loans, money transmission, binary options and CFDs, securities brokerage, casual dating, multi-level marketing, pawn shops, VPN and file-sharing services, and inbound and outbound telemarketing. The terms also bar uses it deems 'morally or ethically questionable'. Lotteries are allowed where the law permits, and fundraising needs written approval.

Reputation and complaints

Most of what is written about Vipps MobilePay comes from consumers rather than merchants. On Trustpilot in October 2026, the Vipps page (vipps.no) had a TrustScore of 1.8 from 62 reviews, 79% of them one-star; the profile is unclaimed. The MobilePay page (mobilepay.dk) had a TrustScore of 1.3 from 1,811 reviews. Its star distribution was less negative than the score suggests, at 52% one-star and 26% five-star, because Trustpilot weights recent reviews more heavily. Trustpilot notes that neither company has invited customers to review recently, so the samples may not be representative. The complaints we read were about app faults, scams and support waits. A few came from businesses, describing settlements that stalled after a change of bank account.

On the regulatory side, Finanstilsynet carried out an IT supervision of the Norwegian business in October 2023. Its April 2024 report made remarks on internal control, independent third-party reviews and contingency testing, and noted the board's responses; it did not impose a fine or order. Before the merger, the Danish FSA inspected MobilePay A/S's anti-money-laundering controls. In a report published in May 2022 it ordered stronger identity checks, and it criticised the company for failing to report suspicions promptly to the Danish money-laundering secretariat during a period in 2021. Those orders were addressed to the predecessor company, not to Vipps MobilePay AS.

Who it suits

Vipps MobilePay is close to essential for consumer-facing businesses in Norway and Denmark, where its wallets are part of everyday life, and increasingly useful in Finland. The Vipps/MobilePay number with the Get paid app suits market stalls, tradespeople, clubs and pop-ups that want to take payments with a phone and pay nothing in a quiet month. Online, the Danish price is low, while the Norwegian and Finnish prices are high enough that a shop should compare what it pays for cards. It is not a full payment stack. You will still need a card acquirer or checkout provider for most online and in-store card payments, and businesses outside the three countries, or in restricted categories, cannot use it directly.