Zenoti Review

Zenoti is cloud software for salons, spas, medspas, barbershops and gyms, covering booking, point of sale, memberships, marketing, payroll and a growing set of AI agents. It was founded in 2010 in Hyderabad, India, as ManageMySpa and is now based in Bellevue, Washington. Card payments run through Zenoti Payments, which Zenoti integrates on top of Adyen or Stripe. In the US and Canada, Zenoti's help centre lists Zenoti Payments as the only supported payment gateway. As of October 2026, Zenoti publishes no software prices and no processing rates: both are quoted, and the processing rate is agreed when you register. US payouts arrive one or two business days after the sale, and the faster schedule adds 0.03% to your rate. The contract term is whatever your order form says, and it then renews for a year at a time unless either side gives 60 days' notice. Zenoti can raise fees by up to 20% at renewal, or at any time on 60 days' notice. Software reviewers rate it well, at 4.4 from 1,291 reviews on Capterra and 4.4 on Trustpilot. However, the BBB gives it an F and lists nine complaints in three years, several about sales promises, onboarding and refunds.

What Zenoti is

Zenoti is cloud software for appointment- and membership-based businesses: hair and nail salons, day spas, medical spas, barbershops, massage businesses and fitness businesses. Zenoti was already working with fitness brands such as CorePower Yoga in 2021, and in February 2026 it extended its AI-powered platform to gyms and clubs. It covers the appointment book, point of sale, online booking, memberships and packages, gift cards and loyalty, forms and charting, inventory, payroll and commissions, marketing automation and reputation management, and reporting. Zenoti now sells a range of AI agents, including a voice receptionist, a lead manager and a chargeback dispute manager. Payments are built in through Zenoti Payments. Zenoti is aimed especially at multi-location brands and franchises, and its press releases name franchise customers such as European Wax Center and Hand & Stone.

The company was founded in 2010 by brothers Sudheer Koneru, now CEO, and Dheeraj Koneru, who were running the Latitudes Health Club and Tangerine Spas chains in Hyderabad, India. They built the software for their own business as ManageMySpa, and it later became Zenoti. Zenoti's leadership page also lists Anand Arvind, its Chief Product Officer, as a co-founder. The company is headquartered in Bellevue, Washington, and keeps a large office in Hyderabad. Its North American contracting company, and the owner of the ZENOTI trademark, is Soham Inc., a Delaware corporation. In December 2020 Zenoti raised a $160 million Series D at a valuation of more than $1 billion, led by Advent International with Tiger Global and Steadview Partners. At that point it had raised about $250 million in total. In June 2021 TPG led an $80 million extension that took the valuation to almost $1.5 billion. These are investors, not owners. As of Zenoti's September 2026 press release, it serves more than 30,000 businesses, and its February 2026 release puts it in 50 countries, processing $7 billion a year in payments and bookings combined. Those are the company's own figures.

Why we list Zenoti as a POS system

Zenoti does not hold its merchants' acquiring relationship itself. The Zenoti Payments Agreement says processing is provided by Adyen N.V., that the merchant enters a direct agreement with Adyen under the Adyen for Platforms terms, and that Zenoti integrates Adyen's service and provides first-line support. Its help centre also documents an alternative set-up in which merchants onboard to Zenoti Payments through Stripe Express. Either way, what the business actually buys is the Zenoti subscription. Payments are available only inside it, and in the US and Canada, Zenoti's help centre lists no other supported gateway. That makes Zenoti a POS system with embedded payments rather than a standalone processor.

What it costs

As of October 2026, Zenoti publishes no prices. Its pricing page describes what each package includes, for salons and spas, medspas, fitness and barbershops, and every button asks you to request a quote. Multi-location pricing is customised. Voice, SMS and messaging are billed on usage, with optional base packs, and the AI agents need the AI Plus package. The Terms and Conditions add a one-time, non-refundable set-up fee for each location. Prices quoted on third-party comparison sites are not Zenoti's own figures and we do not repeat them.

Card processing is quoted too. The Zenoti Payments Agreement says the rates are agreed when you register for the software, and that it is your job to check the right rates are configured in Zenoti. Zenoti's help centre shows two pricing models: blended pricing, and interchange-plus (IC+), where you pay the card networks' interchange plus Zenoti's processing fee. On IC+ accounts, the monthly summary can also include:

• Fixed monthly fees for PCI compliance, statements, saved cards on file, and a per-location monthly fee, which for some accounts bundles several of these together.
• Per-use fees for failed authorisations and automatic card updates.
• A one-time implementation fee for Zenoti Payments.
• Fees on lost disputes, plus the dispute fee the card networks charge, which Zenoti collects on Adyen's behalf. You must keep a credit card on file for these.
• Visa's Fixed Acquirer Network Fee and Mastercard's merchant location fee, passed through.

None of these amounts is published. Ask for the full schedule in writing before signing.

Zenoti publishes two payment figures. Moving from the two-day payout schedule to next-day payouts adds 0.03% to your rate. Buy now, pay later through Affirm, Afterpay or Klarna on Stripe Express accounts costs a flat 5.9% per transaction, including processing. Both figures come from Zenoti's help centre, as of October 2026.

How Zenoti Payments works

Zenoti Payments takes card-present payments on BBPOS and Verifone terminals, card-not-present payments through the Webstore and consumer app, text-to-pay links, Apple Pay and Google Pay, and cards on file for deposits and no-show fees. It can split each transaction so that tips and commissions go to staff and royalties go to a franchisor. ACH, SEPA, Canadian PAD and Australia's NPP are available for recurring membership payments, and Zenoti notes that ACH disputes cannot be contested. A built-in surcharge program lets US businesses add a fee to credit-card payments. Zenoti's help centre says it applies the card networks' caps (3% for Visa, 4% for Mastercard, cost of acceptance for Amex and Discover), blocks surcharging in Connecticut, Maine and Massachusetts and caps it at 2% in Colorado and Oklahoma. Turning it on moves you to a standardised credit-card fee that Zenoti shows during enablement but does not publish, and compliance remains your responsibility. In Australia, Zenoti switched surcharging off from 1 October 2026 under the Reserve Bank of Australia's ban.

Payouts, reserves and holds

Zenoti's payments page says funds arrive "often as soon as the next business day". The help centre gives the detail. In the US, Adyen accounts can choose T+1 or T+2 payouts, and Stripe accounts T+2 or T+1. On Adyen T+1, Monday's sales arrive Tuesday and weekend sales arrive Monday. Canada offers T+1 or T+2 on Adyen and T+3 on Stripe, and the UK T+1 on Adyen. New accounts must pass KYC verification before any payout is made. Automatic checks take up to two business days and manual review seven or more. Zenoti warns that if an account stays in a failed state for more than 30 days, transactions are refunded to guests.

The terms give Zenoti wide control over your money. Under the reserve policy in the Zenoti Payments Agreement, Zenoti may take a percentage of each day's payouts until a target reserve is reached. It sets and adjusts both the percentage and the target based on your volume, chargeback and refund history and creditworthiness. The reserve earns no interest, is held for as long as you use Zenoti Payments, and is kept for at least six months after you stop, a period Zenoti can extend. The Terms and Conditions also assign all payments processed through Zenoti's software to Zenoti, and let it withhold payouts if you are in breach, become insolvent, or at its sole discretion on commercial factors including creditworthiness. You remain liable for chargebacks that arrive after you leave.

Contract terms

Zenoti's Terms and Conditions (last updated 17 April 2026) leave the initial term to your order form, and months covered by discounts or credits do not count towards it. Zenoti's own content hub describes a 12-month minimum commitment as standard. After the initial term, the agreement renews automatically for one year at a time. Either side can end it at the end of a term with at least 60 days' notice. There is no right to leave mid-term for convenience. You can terminate if Zenoti materially breaches the agreement and fails to cure it within 30 days, and you then get back prepaid fees for services not yet delivered. If Zenoti terminates because you breached, including non-payment not cured within 15 days of notice, all fees for the rest of the term fall due at once. Fees are non-refundable except as the terms state.

Prices are not fixed for the term. Unless your order form says otherwise, Zenoti may raise subscription fees by up to 20% at each renewal (section 3.1). Separately, section 3.6 lets it raise fees at any time on 60 days' written notice, notwithstanding anything to the contrary in the order form, while your term stays the same. Text-message prices can rise at any time, with at least 14 days' notice where Zenoti considers it feasible. Zenoti can also update the terms by posting a new version, and continued use counts as acceptance. When the agreement ends, you have 30 days to ask in writing for your data. Zenoti provides one CSV export, which it may charge for on a time-and-materials basis, and can delete the data after that. North American customers contract with Soham Inc. Disputes go to the courts of King County, Washington, with a jury-trial waiver. The terms contain two different deadlines for bringing a claim: two years after you become aware of it (section 12.3) and one year after it arose (section 16.15), so assume the shorter one applies. Diarise the renewal date, because the 60-day notice window closes two months before the term ends.

Reputation and complaints

Software reviewers rate Zenoti well. As of October 2026 it has 4.4 out of 5 from 1,291 reviews on Capterra, with 4.6 for customer service and 4.3 for ease of use. Reviewers praise how complete the platform is and the implementation staff, and criticise the learning curve, a complex set-up that often needs support's help, and occasional reporting discrepancies. On Trustpilot it has 4.4 from 265 reviews as of October 2026: 83% five-star and 13% one-star. Many recent five-star reviews thank named onboarding staff. Recent one-star reviews describe billing and support problems, missing features and a system they call laborious.

The BBB tells a different story. As of October 2026, the BBB gives Zenoti an F and lists it as not accredited, with nine complaints in three years and three closed in the past twelve months. The published complaints concern what was promised in the sales process, onboarding that did not deliver, and disputes over refunding set-up or migration fees. Zenoti refunded one such customer in full after the complaint. In another, about a sales-tax rounding defect, Zenoti credited the tax difference, waived two months, moved the customer to month-to-month terms and pointed to a standard fee for exporting data; it later said the rounding fix shipped in January 2026 and that it refunded the customer's December fee on exit. The customer rejected the first response. One complaint, alleging undelivered access, equipment and migration, is marked unanswered. We found no lawsuits or regulatory actions naming Zenoti or Soham Inc. as a defendant.

Who should use Zenoti

Zenoti suits an established multi-location salon, spa, medspa or fitness brand, and particularly a franchise system, that wants booking, payments, payroll, royalty splits and cross-location reporting in one platform and has the staff time to work through a substantial implementation. A single small location that wants published prices, or an owner who wants to choose their own US card processor, will be less well served. So will a business that is not ready to commit to an auto-renewing term. Before signing, get the subscription price, the set-up and migration fees, the card rate and every monthly payments fee, and the initial term in writing on the order form. Negotiate a cap on mid-term price increases that expressly overrides section 3.6 of the terms, which otherwise applies regardless of the order form, and diarise the 60-day notice deadline.