Atlanta, Georgia, United StatesFact-checked August 30, 2026
REPAY Review
BA vertical payments company you probably meet through your software, not through a salesperson. REPAY — legally M & A Ventures, LLC doing business as REPAY, and known in full as Realtime Electronic Payments — was founded in 2006 and is headquartered in Atlanta. It is publicly traded as RPAY and reported full-year 2025 revenue of $309.3 million, split between a Consumer Payments segment at $285.9 million and a Business Payments segment at $48.4 million, with 2026 guidance of $340 to $346 million. Its business is embedding payment acceptance and vendor disbursement inside the software that particular industries already run: consumer lenders, auto dealers and their finance arms, credit unions, receivables management firms, municipalities, healthcare, HOA and property management. The distinctive products are the ones a general processor does not build — Instant Funding, which pushes loan proceeds to a borrower's debit card in real time through Visa Direct, and an AP automation network REPAY says exceeded 602,000 suppliers at the end of 2025. What it does not do is publish a price or serve a walk-up merchant.
- Rate from
- Not published. REPAY quotes per client and every pricing route on its site ends at a sales contact or a phone number. This is consistent with how it sells — deals are typically scoped alongside a software partner for a specific vertical — but it means there is no public benchmark to check a quote against. Reviewers on business software directories describe the cost disclosure once you are a customer as good, with one calling REPAY very transparent on costs and virtual card rebates; the opacity is at the shopping stage, not afterwards.
- Monthly
- Not published. Because REPAY is usually bought as part of an integration with a lending, dealer, AR or municipal billing system, the commercial terms are negotiated per implementation rather than taken from a rate card. Ask specifically what is charged per transaction, per channel — a phone IVR payment, a text payment and a portal payment are not necessarily priced the same — and whether convenience or service fees are passed to the payer.
- Payout
- Not published for merchant settlement. REPAY's public funding story is about money going out to consumers rather than in to merchants, so a prospective client should ask separately what the settlement timetable is on their own acceptance volume.
- Contract
- Not published. REPAY does not post a standard merchant agreement, and terms are negotiated per client — frequently alongside the software vendor whose system the payments sit inside. Treat contract length, auto-renewal, termination rights and any minimums as things you must extract in writing during the sales process, because none of them can be looked up.
- Founded
- 2006
Connect with REPAY
Tell them what you need. This goes to REPAY only.
Best for
Consumer lenders, auto finance operations, credit unions, receivables management firms, municipalities, healthcare billers, HOA and property managers — especially anyone who needs to disburse funds to a consumer's debit card as well as collect from it.
How it scores
Pricing1.5
Features4.0
Ease of use3.5
Support3.0
Contract3.0
Reputation score3.5
What it costs
Details →- Online
- Not published. REPAY quotes per client and every pricing route on its site ends at a sales contact or a phone number. This is consistent with how it sells — deals are typically scoped alongside a software partner for a specific vertical — but it means there is no public benchmark to check a quote against. Reviewers on business software directories describe the cost disclosure once you are a customer as good, with one calling REPAY very transparent on costs and virtual card rebates; the opacity is at the shopping stage, not afterwards.
- Monthly
- Not published. Because REPAY is usually bought as part of an integration with a lending, dealer, AR or municipal billing system, the commercial terms are negotiated per implementation rather than taken from a rate card. Ask specifically what is charged per transaction, per channel — a phone IVR payment, a text payment and a portal payment are not necessarily priced the same — and whether convenience or service fees are passed to the payer.
- Chargeback
- Not published.
What others rate them
Details →- BBB
- null
The takeB
REPAY is a specialist and should be judged as one. If you are a consumer lender, an auto dealer's finance operation, a credit union, a receivables management firm, a municipality or an HOA manager, the case is strong: the payment channels match how your customers actually pay — IVR, text, portal, pay-by-link — and Instant Funding through Visa Direct solves a disbursement problem that a general-purpose processor simply does not address. It is a public company with twenty years of history, $309.3 million of 2025 revenue, guidance of $340 to $346 million for 2026, 294 software relationships and an A+ Better Business Bureau rating held with accreditation since 2018. The reservations are real but narrow. Nothing about price is published, so you are negotiating blind at the shopping stage. Revenue slipped about 1% in 2025 and the company wrote down roughly $242.7 million against the Consumer Payments segment — a non-cash charge, but one aimed at 92% of its business — so the growth story is a 2026 promise rather than a 2025 fact. And a company that grows by acquisition produces the complaint pattern REPAY has: merchants inherited through a deal describing support getting worse. For a general small business looking for a card machine or an online checkout, this is simply the wrong product.
Skip if you
Are a retailer, restaurant or general e-commerce seller, need a published rate before you will take a sales call, or want a self-serve signup. REPAY is sold through implementations and software partnerships, not off a website.
Chapter 1
Should you choose REPAY?
The headline take, the audiences it's right (and wrong) for, and the genuine differentiators behind the verdict.
About
A vertical payments company you probably meet through your software, not through a salesperson. REPAY — legally M & A Ventures, LLC doing business as REPAY, and known in full as Realtime Electronic Payments — was founded in 2006 and is headquartered in Atlanta. It is publicly traded as RPAY and reported full-year 2025 revenue of $309.3 million, split between a Consumer Payments segment at $285.9 million and a Business Payments segment at $48.4 million, with 2026 guidance of $340 to $346 million. Its business is embedding payment acceptance and vendor disbursement inside the software that particular industries already run: consumer lenders, auto dealers and their finance arms, credit unions, receivables management firms, municipalities, healthcare, HOA and property management. The distinctive products are the ones a general processor does not build — Instant Funding, which pushes loan proceeds to a borrower's debit card in real time through Visa Direct, and an AP automation network REPAY says exceeded 602,000 suppliers at the end of 2025. What it does not do is publish a price or serve a walk-up merchant.
Pros, cons, and audience
Pros
- A public company with a twenty-year record and audited numbers you can read: full-year 2025 revenue of $309.3 million, Consumer Payments at $285.9 million and Business Payments at $48.4 million, and 2026 guidance of $340 to $346 million with adjusted EBITDA margins above 40%.
- Instant Funding is a real differentiator. Pushing loan proceeds or disbursements to an eligible Visa debit or prepaid card in real time through Visa Direct removes days from a lender's process and takes cheques out of it entirely.
- The payment channels fit the verticals it serves. Online portal, phone and IVR with an AI voice option, mobile app, text pay, click-to-pay and pay-by-link — this is how consumers in receivables, auto finance and municipal billing actually pay, rather than a checkout page.
- An A+ Better Business Bureau rating, accredited since 25 May 2018, on an entity in business since February 2006. That is a materially cleaner file than most companies in this sector carry.
- The AP automation side is scaling fast: a supplier network of more than 602,000 at the end of Q4 2025, up roughly 67% year on year, with virtual card rebates that reviewers describe as transparently accounted for.
- Distribution through software rather than sales calls. REPAY reported 294 software relationships at the end of Q4 2025, so for many clients the payment layer arrives already integrated into the system they run their business on.
- Reviewers who came to REPAY from a processor that held their funds report the cash flow being materially better, which for a lender or a collections firm is the whole point.
Cons
- No pricing is published at all — not a rate, not a per-transaction fee, not a monthly minimum. Every quote is negotiated privately, which puts a smaller client at a disadvantage they cannot measure.
- No standard merchant agreement is published either, so contract length, auto-renewal, termination rights and minimums are all invisible until you are deep in a sales process.
- 2025 was a bad year on paper, and the size of it deserves attention. Revenue of $309.3 million was down about 1% from $313.0 million, and REPAY recorded an impairment loss of roughly $242.7 million across the year — a write-down approaching four fifths of annual revenue — including $138.9 million in the fourth quarter alone against the Consumer Payments segment, attributed to a declining share price and changed valuation metrics. That is an accounting judgement rather than cash going out of the door, and adjusted EBITDA still came in at $128.6 million on a roughly 42% margin. But it is the company writing down the value of the segment that generates 92% of its revenue.
- Acquisition integration shows up in the complaints. Reviewers who became REPAY clients through an acquired business describe communication and support falling off after the transition, which is the standard risk of buying from a serial acquirer.
- Reporting limits irritate users: one recurring complaint is a 90-day ceiling on searching historical transaction data, and another is the inability to modify or cancel a scheduled payment once it is set.
- It is not for general merchants. There is no self-serve signup, no card-present retail story, and no reason for a shop or restaurant to be looking at this at all.
- Some businesses reach REPAY indirectly, through an ISO or payment facilitator running on its clearing and settlement platform. If that is you, your contract, your pricing and your support are with the intermediary, not with REPAY — worth establishing early, because the escalation path differs.
What makes them different
The genuine differentiator
It runs money in both directions from one place. Collecting a loan payment by text and pushing the next advance to the borrower's debit card in real time through Visa Direct are the same platform here, which is a genuinely different shape from a processor plus a bolted-on disbursement provider.
How we score it
1.5
Pricing Transparency
4
Feature Set
3.5
Ease of Use
3
Customer Support
3
Contract Terms
3.5
Industry Reputation
Chapter 2
What it costs
Real-world cost at three volumes, plus the rates, fees, payouts, and contract terms that drive them.
What REPAY actually costs
Estimated annual cost at three realistic processing volumes, using REPAY’s published online rate plus monthly fees. Real costs vary with average transaction size, chargeback rate, and any negotiated terms.
Small business
$10K/mo volume · ~$75 avg transaction
$NaN/year
≈ $NaN/mo · NaN% effective rate
Growing merchant
$50K/mo volume · ~$100 avg transaction
$NaN/year
≈ $NaN/mo · NaN% effective rate
High volume
$250K/mo volume · ~$150 avg transaction
$NaN/year
≈ $NaN/mo · NaN% effective rate
Pricing details
A payments company organised by industry, not by product
REPAY was founded in 2006 and is headquartered in Atlanta, trading publicly as RPAY and registered as M & A Ventures, LLC doing business as REPAY. The full name, Realtime Electronic Payments, is a better description of the business than the abbreviation: it exists to move money for industries where payments are scheduled, recurring, and frequently need to travel in both directions.
Its named verticals run to more than fifteen and the list tells you most of what you need to know — accounts receivable management, automotive, B2B, consumer finance, credit unions, education, field services, financial institutions, government and municipalities, healthcare, HOA management, hospitality, media and political agencies, mortgage, and processing ISOs and payfacs. There is no retail on that list, and no restaurants. This is not a processor that happens to have some verticals; it is a vertical company that happens to process.
Both directions from one place
The acceptance side is broad in channels rather than in payment types: an online bill-pay portal, phone and IVR including an AI voice option, a mobile app, text pay, click-to-pay and pay-by-link, carrying card, ACH, digital wallet and an eCash product that turns physical cash into a digital payment. If you have ever paid a car loan by talking to an automated line or clicking a link in a text message, this is the shape of product doing it.
The disbursement side is the differentiator. Instant Funding pushes money to an eligible Visa debit or prepaid card in real time through Visa Direct, so a lender can put a loan advance in a borrower's hands immediately rather than issuing a cheque or waiting on ACH. Collecting and disbursing from one interface is the reason a consumer lender picks REPAY over a general processor plus a separate payout provider, and it is not something a mainstream merchant account offers.
Alongside those sits the Business Payments segment — AP automation and virtual card, with a supplier network REPAY reported at more than 602,000 at the end of 2025, up around 67% year on year. It is the smaller half of the company, $48.4 million against $285.9 million, and the faster-growing one.
The numbers, honestly
Full-year 2025 revenue was $309.3 million, down about 1% from $313.0 million. Adjusted EBITDA was $128.6 million, a margin of roughly 42%, with free cash flow conversion of 38%, and management guided 2026 revenue to $340 to $346 million, or 10% to 12% growth. Then there is the impairment: approximately $242.7 million recorded across 2025, including $138.9 million in the fourth quarter against the Consumer Payments segment, attributed to a declining share price and changed valuation metrics. That is an accounting statement that what REPAY paid for its consumer payments assets is no longer supportable, and at nearly four fifths of annual revenue it is not a rounding item.
Read together, that is a profitable, cash-generative business that had a flat year, wrote down the value of its largest segment, and is promising a better one. It is not a company in trouble — the cash keeps coming and the guidance points up. For a client signing a multi-year integration, the relevant risk is not solvency; it is that a serial acquirer that has just marked down its consumer payments assets may reorganise or reprice the product line you bought. Ask what the roadmap is for your specific product, and ask what happens to your terms if it moves.
What using it is like
REPAY holds an A+ rating with the Better Business Bureau, accredited since May 2018, which is a cleaner formal record than most payments companies its size. On software review sites the platform draws praise for being intuitive, for responsive support, and for transparent accounting on costs and virtual card rebates. Merchants who moved from a processor that was holding their funds describe the cash flow difference as the reason they stayed.
The complaints are specific rather than sweeping. The loudest is about acquisitions: clients who arrived at REPAY because their existing provider was bought describe communication and support getting worse through the transition. Others cite a 90-day ceiling on searching historical transaction data, and the inability to change or cancel a scheduled payment once it exists. If any of those touch your workflow, test them in a demo rather than taking a salesperson's word.
The opacity problem
Nothing about the commercial terms is public. No rate, no per-transaction fee, no monthly minimum, no standard merchant agreement, no contract length, no termination terms. For an enterprise implementation negotiated by procurement that is normal. For a mid-sized credit union or a regional lender without a payments specialist on staff, it means every number in the deal arrives from the person selling it.
The defence is homework. Get the per-transaction cost broken out by channel, because IVR, text and portal payments need not cost the same. Ask what Instant Funding costs per disbursement. Ask what the settlement timetable is on money coming to you, which REPAY publishes nothing about. And establish who you actually contract with — REPAY directly, a software partner, or an ISO running on REPAY's clearing platform — because the answer determines who you argue with when something goes wrong.
The verdict in one line
In its verticals, REPAY is a serious and well-run choice with a product shape competitors do not match. Outside them, it is not a candidate at all — and the right response to an unpublished price is not to avoid the company but to negotiate harder than the website lets you prepare for.
Processing Rates
Online
Not published. REPAY quotes per client and every pricing route on its site ends at a sales contact or a phone number. This is consistent with how it sells — deals are typically scoped alongside a software partner for a specific vertical — but it means there is no public benchmark to check a quote against. Reviewers on business software directories describe the cost disclosure once you are a customer as good, with one calling REPAY very transparent on costs and virtual card rebates; the opacity is at the shopping stage, not afterwards.
Card-not-present, e-commerce, and online payments
Fees
Monthly Fee
Not published. Because REPAY is usually bought as part of an integration with a lending, dealer, AR or municipal billing system, the commercial terms are negotiated per implementation rather than taken from a rate card. Ask specifically what is charged per transaction, per channel — a phone IVR payment, a text payment and a portal payment are not necessarily priced the same — and whether convenience or service fees are passed to the payer.
Recurring monthly account fee
Chargeback Fee
Not published.
Per-incident chargeback dispute fee
Payouts
Standard Payout Time
Not published for merchant settlement. REPAY's public funding story is about money going out to consumers rather than in to merchants, so a prospective client should ask separately what the settlement timetable is on their own acceptance volume.
Regular deposit schedule to your bank account
Expedited Payout Time
Instant Funding is the headline product and it runs in the other direction: it pushes funds to an eligible Visa debit or prepaid card in real time through Visa Direct, so a lender can disburse loan proceeds without issuing a cheque or waiting on ACH. Acceptance and disbursement run from the same interface, which is the practical reason a lender picks REPAY over a general processor plus a separate disbursement rail.
Faster deposit option (may have additional fees)
Contract Terms
Contract Length
Not published. REPAY does not post a standard merchant agreement, and terms are negotiated per client — frequently alongside the software vendor whose system the payments sit inside. Treat contract length, auto-renewal, termination rights and any minimums as things you must extract in writing during the sales process, because none of them can be looked up.
Required commitment period
Cancellation Process
Not published. One point that recurs in customer reviews is worth raising at contract stage: REPAY has grown substantially by acquisition, and merchants who came in through an acquired business describe communication and support deteriorating through the transition. Ask what happens to your terms, your integration and your support contact if your product line is acquired, sold or consolidated.
How to terminate your account
REPAY Pricing Calculator
Estimate your monthly costs
Pick a published plan, enter your volume and transaction profile, and we’ll compute the math the same way an underwriter would. Real costs vary with card mix, chargeback rate, and any negotiated terms.
$
$
Estimated Monthly Cost
$0.00
Effective Rate
0.00%
Number of transactions200
Flat all-in rate (interchange built in)
Chapter 3
What you actually get
Products, integrations, payment-type coverage, security posture, and how their support holds up in practice.
Products & Services
payment processing
Payment acceptance
Credit and debit processing, ACH, eCash for converting physical cash into a digital payment, and digital wallets — delivered across an unusually wide set of channels: an online bill-pay portal, phone and IVR including an AI voice option, a mobile app, text pay, click-to-pay and pay-by-link.
payment processing
Instant Funding
Real-time push of funds to an eligible Visa debit or prepaid card via Visa Direct. Built so a lender can disburse to a borrower immediately rather than mailing a cheque or waiting days for ACH, with acceptance and disbursement managed from one interface.
other
Vendor payment automation
AP automation that digitises supplier payments, including virtual card. REPAY reported an AP supplier network of more than 602,000 at the end of the fourth quarter of 2025, an increase of approximately 67% year on year. This is the Business Payments segment, $48.4 million of 2025 revenue.
payment processing
Clearing and settlement for ISOs and payfacs
A proprietary platform sold to processing ISOs and payment facilitators to run their own merchant portfolios, rather than to end merchants. Worth knowing about because it means some businesses reach REPAY indirectly, through a provider whose brand is on the statement.
other
Messaging management
Multi-channel customer communications tied to the payment — reminders, notifications and collection messaging. For a lender or a receivables firm the message and the payment link are the same workflow, which is why it sits in the product rather than in a separate tool.
Support & Contact
Chapter 4
What others say
Synthesis of third-party platform reviews and industry ratings — agreements, disagreements, and which signals to weight.
Platform Ratings
Aggregated Trust Score
Based on 0 reviews across 1 rating platform
0.0
out of 5
Overall Rating
Better Business Bureau
0 reviews
Reviewer Notes
Letter grade A+, BBB accredited since 25 May 2018, on an entity in business since February 2006 and also listed under the name Realtime Electronic Payments. A cleaner formal record than most payment companies of comparable size; individual negative reviews on the profile centre on unhelpful service rather than on money being withheld.
Chapter 6
Common questions
Frequently Asked Questions
Pricing
REPAY does not publish rates, fees or minimums anywhere, and there is no self-serve signup. Pricing is quoted per client, usually scoped alongside the software vendor whose system the payments will sit inside, and every pricing route on repay.com ends at a sales contact or a phone number. That is defensible for a vertical platform sold by implementation, but it leaves you with no public benchmark, so do the work the website will not: get the per-transaction cost broken out by channel, because an IVR payment, a text payment and a portal payment need not be priced the same; ask whether convenience or service fees can be passed to the payer in your state and industry; and ask what Instant Funding costs per disbursement. Existing customers on software review sites describe the ongoing cost disclosure as good, including on virtual card rebates — the opacity is at the shopping stage.
General
Features
Support
Setup & Onboarding
How we evaluated REPAY
We evaluate every payment processor independently — Payment Review does not accept paid placement. Our analysis combines hands-on product testing where possible, public pricing and policy documents, third-party reviews from BBB, Trustpilot, Google, and G2, and employee feedback from sites like Glassdoor and Indeed. We update reviews on a rolling cadence and flag the next review date so readers know how fresh the analysis is.
Last fact-checked August 30, 2026
Was this review helpful?
Share this review
Found something inaccurate or out of date?
Suggest a correction. Our editorial team reviews every submission and updates reviews on a rolling cadence.
Work at REPAY?
Claim this listing with an email at your own domain to file corrections and track them. Claiming does not let you change the grade, the verdict or the ratings.
Merchant Reviews
No merchant has reviewed REPAY here yet. Be the first to share your experience.