
Wave is a Toronto software company, started in April 2010, that gives away accounting and invoicing to very small businesses and makes its money when those invoices get paid. H&R Block bought it for $405 million in a deal that closed on 1 July 2019, and it has been a subsidiary ever since. Payments run at 2.9% plus 60 cents for Visa, Mastercard and Discover, 3.4% plus 60 cents for American Express, and 1% with a $1 minimum for bank payments, with no monthly fee on the free Starter plan; a $19-a-month Pro plan waives the 60-cent card fee on the first ten transactions each month and adds features. Card money lands in one to two business days, bank payments in one to seven, and eligible accounts can pull an instant payout to a debit card for a further 1%. Since November 2020 Wave has served the United States and Canada only. Its US card processing is powered by Adyen and Stripe, which Wave discloses in its own terms.
Tell them what you need. This goes to Wave (Wave Financial) only.
Freelancers, consultants, contractors and one-person service businesses in the United States or Canada who invoice a modest number of clients for meaningful amounts and want bookkeeping, invoicing and card acceptance in one free tool. It is particularly good value where clients will pay by bank transfer, because 1% capped-free-of-percentage-creep on a $3,000 invoice is $30 against $87.60 on a card. Anyone who currently pays for invoicing software and takes payment somewhere else should at least price this.
Wave is the best free invoicing product a micro-business can get, and the payment processing bolted to it is priced for convenience rather than value. 2.9% plus 60 cents is thirty cents a transaction above the flat-rate norm, which is invisible on a $2,000 invoice and brutal on a $30 one — this is a platform for people who send a few large invoices, not many small ones. The bigger caution is operational: Wave is an aggregator, its public record is dense with accounts frozen and funds held for weeks, and support is email-only with slow responses. B- reflects genuinely useful free software wrapped around processing you should not depend on as your only way to get paid.
Your average transaction is small. The 60-cent per-item fee means a $25 payment costs 3.3% all in and a $10 payment costs 8.9%, and no volume discount exists to fix it. Skip it if you take payment in person — Wave has no card-present offering worth the name — if you are outside the US or Canada, where Wave no longer signs up new businesses, or if a two-week hold on your receipts would sink you: frozen accounts and held funds are the single most common complaint against Wave, and support is email-only.
The headline take, the audiences it's right (and wrong) for, and the genuine differentiators behind the verdict.
Wave is a Toronto software company, started in April 2010, that gives away accounting and invoicing to very small businesses and makes its money when those invoices get paid. H&R Block bought it for $405 million in a deal that closed on 1 July 2019, and it has been a subsidiary ever since. Payments run at 2.9% plus 60 cents for Visa, Mastercard and Discover, 3.4% plus 60 cents for American Express, and 1% with a $1 minimum for bank payments, with no monthly fee on the free Starter plan; a $19-a-month Pro plan waives the 60-cent card fee on the first ten transactions each month and adds features. Card money lands in one to two business days, bank payments in one to seven, and eligible accounts can pull an instant payout to a debit card for a further 1%. Since November 2020 Wave has served the United States and Canada only. Its US card processing is powered by Adyen and Stripe, which Wave discloses in its own terms.
The software is free and it is not a trial or a loss-leader with a wall behind it — Wave's accounting and invoicing have been genuinely free since 2010, funded by payments and payroll. That inverts the usual arrangement, where the software costs money and the processing is dressed up as a bonus. It also means the incentive runs the other way: Wave earns nothing until you take a payment, which is why the per-transaction fee is above market and why the paid Pro plan is essentially a way to buy that fee back.
Real-world cost at three volumes, plus the rates, fees, payouts, and contract terms that drive them.
Estimated annual cost at three realistic processing volumes, using Wave (Wave Financial)’s published online rate plus monthly fees. Real costs vary with average transaction size, chargeback rate, and any negotiated terms.
Wave is free accounting and invoicing software for very small businesses, with card and bank payment acceptance built into the invoice. It started in Toronto in April 2010 with eight employees and an unusual proposition — give the bookkeeping away, charge for the money movement — and it stuck to it. H&R Block bought the company for $405 million in a deal announced in June 2019 and completed on 1 July 2019, and Wave has run as a subsidiary from Toronto since.
The business it serves is specific: freelancers, consultants, contractors, one-person service companies. Wave is not a retail platform, it has no terminal or card reader, and since November 2020 it has served the United States and Canada only, having withdrawn from everywhere else and stopped signing up businesses abroad.
Card processing is 2.9% plus 60 cents for Visa, Mastercard and Discover, and 3.4% plus 60 cents for American Express. The percentage is entirely normal. The 60 cents is double the 30 cents that Stripe, Square, PayPal and most of the flat-rate market charge, and it is where Wave makes back the cost of the free software.
That single design decision determines who Wave suits. On a $2,000 consulting invoice, 60 cents is a rounding error and the effective rate is 2.93%. On a $100 invoice it is 3.5%. On a $25 payment it is 3.3% plus — 5.3% all in. On a $10 payment it is 8.9%. There is no volume discount, no tiered pricing and no way to negotiate it down. If you invoice a handful of clients for hundreds or thousands of dollars, Wave is fine. If you take many small payments, it is one of the most expensive options available to you.
The $19-a-month Pro plan waives the 60-cent item fee on the first ten card transactions each month. That is a maximum saving of $6 against a $19 fee, so nobody should buy Pro to save on processing — it is a feature subscription with a token fee waiver attached.
Bank payments are the genuinely good deal: 1% with a $1 minimum, from the same invoice, one to seven business days to fund. A $3,000 invoice paid by ACH costs $30 where the card would cost $87.60. Any Wave user invoicing meaningful amounts should be nudging clients towards the bank option, and Wave makes that easy by putting both on the same pay button.
Card payments deposit in one to two business days and bank payments in one to seven, both subject to cutoff times and risk review. Accounts Wave judges eligible can also pull an instant payout to a linked Visa or Mastercard debit card, weekends and holidays included, for 1% of the net. Wave's own worked example is clear about the stacking: a $1,000 card payment nets $970.40 after processing, and the instant payout fee is $9.70 on top, leaving $960.70 — about 3.9% all in for same-day money.
Eligibility for instant payouts is not something you apply for. Wave assigns it on its own criteria and emails you when it arrives, which is convenient when it happens and opaque when it does not.
Wave is a payment aggregator. It signs businesses up in minutes with no traditional underwriting, and it manages the resulting risk afterwards — by reviewing accounts, freezing them and holding money. That is the trade every aggregator makes, and it is why the complaint record looks the way it does. Published complaints describe holds of $3,859, $7,000 and more than $15,000, accounts frozen for months, and payments automatically refunded to the client without the merchant's agreement. Long-standing users have been told Wave would stop processing their card payments after a personal credit assessment.
The ratings reflect a genuinely split experience rather than a uniformly bad one. Trustpilot puts Wave at 3.3 from 533 reviews, but the distribution is 37% five-star against 46% one-star with almost nothing in between — people who never have a payment problem love it, and people who do are stranded. The Better Business Bureau rates Wave Financial A- and has accredited it since 2013, with 232 complaints on file; an A- there means Wave answers what is filed, not that the underlying complaints are rare.
Compounding it, support is email-only. Wave moved away from phone support years ago, and reported response times run to weeks. A frozen account is precisely the situation in which a business needs to reach a person the same day, and that is the one thing Wave does not offer.
Use Wave for what it is unambiguously good at: free, competent accounting and invoicing for a small service business, with a pay button that works. Use bank payments wherever a client will accept them, because 1% is a real saving. Understand the 60-cent fee well enough to know whether your average transaction makes Wave cheap or expensive — the crossover is somewhere around $100, below which you are overpaying noticeably.
And do not make it your only route to getting paid. Keep a second acceptance method live, do not let a large balance sit in the Wave account waiting on a payout, and reconcile weekly. B- is a good free product carrying an above-market processing fee and a custody record that demands a backup plan.
Card-not-present, e-commerce, and online payments
Card-present retail and point-of-sale transactions
Manually entered card-not-present transactions
Recurring monthly account fee
Annual PCI DSS compliance and security fee
Monthly account statement and reporting fee
Fee for canceling before contract end
Regular deposit schedule to your bank account
Faster deposit option (may have additional fees)
Minimum balance required before payout
This provider offers month-to-month terms with no long-term commitment.
None.
Required commitment period
There is no contract, no term and no cancellation fee on either plan; the Pro subscription is cancelled like any software subscription and the free plan costs nothing to abandon. The risk here is not contractual, it is custodial. Wave is a payment aggregator, and the dominant theme of its public complaint record is accounts frozen and funds held — sometimes for weeks, occasionally refunded to the payer without the merchant's consent. Complainants describe holds of $3,859, $7,000 and more than $15,000. Wave has also told long-standing users it would stop processing their payments on the basis of a personal credit assessment. None of this is contractually preventable, so treat Wave as one route to getting paid rather than the only one.
How to terminate your account
Estimate your monthly costs
Pick a published plan, enter your volume and transaction profile, and we’ll compute the math the same way an underwriter would. Real costs vary with card mix, chargeback rate, and any negotiated terms.
Flat all-in rate (interchange built in)
Products, integrations, payment-type coverage, security posture, and how their support holds up in practice.
Double-entry accounting, bank and card connections, transaction categorisation and financial reports, free on the Starter plan. This is the reason most people are on Wave at all.
Unlimited customisable invoices and estimates with reminders and recurring billing, and a pay button that takes card, bank transfer or Apple Pay directly from the invoice.
Visa, Visa Debit, Mastercard, Mastercard Debit, American Express and Apple Pay on invoices and payment links, at 2.9% plus 60 cents (3.4% plus 60 cents for Amex). Discover is accepted in the US only. Wave's US terms disclose that processing is powered by Adyen and by Stripe.
US ACH and Canadian EFT payments on invoices at 1% per transaction with a $1.00 minimum, funding in one to seven business days. Far cheaper than cards on any invoice above a few hundred dollars.
Withdraws an available balance to a linked Visa or Mastercard debit card, including at weekends and holidays, for 1% of the net amount. Eligibility is assigned by Wave automatically; there is no application.
US and Canadian payroll from $25 a month on Starter or $40 on Pro, with tax filing in a subset of US states. Sold separately from the free plan.
Unlimited receipt scanning and matching, $11 a month on Starter or $8 on Pro — one of the few things Wave charges for that used to be free.
Human bookkeeping and accounting coaching from $149 to $199 a month, aimed at owners who want the software kept tidy for them.
Synthesis of third-party platform reviews and industry ratings — agreements, disagreements, and which signals to weight.
Based on 533 reviews across 2 rating platforms
Wave Financial Inc holds an A- from the Better Business Bureau and has been accredited since September 2013, from its Toronto address at 155 Queens Quay East; the file records the business as starting on 1 April 2010 and shows 232 complaints filed. An A- alongside that complaint volume means Wave answers what is filed against it, not that customers are satisfied — the complaints themselves are overwhelmingly about held funds and frozen accounts.
A TrustScore of 3.3 across 533 reviews, and the shape of the distribution matters more than the average: 37% five-star and 46% one-star, with only 12% in the middle. That is a product people either get on with completely or fall out with badly, and the one-star reviews cluster almost entirely on payment holds and the difficulty of reaching a human. Third-party summaries quoting a 1.2 score from around 180 reviews are out of date.
2.9% plus 60 cents for Visa, Mastercard and Discover, 3.4% plus 60 cents for American Express, and 1% with a $1 minimum for bank payments (ACH in the US, EFT in Canada). The free Starter plan charges nothing else. The $19-a-month Pro plan waives the 60-cent item fee on the first ten card transactions each month. An instant payout to a debit card costs a further 1% of the amount left after processing fees.
We evaluate every payment processor independently — Payment Review does not accept paid placement. Our analysis combines hands-on product testing where possible, public pricing and policy documents, third-party reviews from BBB, Trustpilot, Google, and G2, and employee feedback from sites like Glassdoor and Indeed. We update reviews on a rolling cadence and flag the next review date so readers know how fresh the analysis is.
Suggest a correction. Our editorial team reviews every submission and updates reviews on a rolling cadence.
Claim this listing with an email at your own domain to file corrections and track them. Claiming does not let you change the grade, the verdict or the ratings.
No merchant has reviewed Wave (Wave Financial) here yet. Be the first to share your experience.