Comparison · Updated October 30, 2026

Pine Labs is an Indian merchant payments company based in Noida. It began in 1998, is best known for the card terminals found at Indian shop counters, and has listed on the NSE and BSE since 14 November 2025. It rents in-store terminals and UPI soundboxes, runs an online payment gateway called Pine Labs Online (formerly Plural), and offers debit and credit card EMIs at the till through partner banks and brands. Its other lines include payouts, cross-border card acceptance and prepaid gift cards. The Reserve Bank of India lists Pine Labs Limited as an authorised payment aggregator for online, physical and cross-border (inward and outward) payments. Pricing is the weak spot. As of October 2026 the online gateway shows only 0% MDR on UPI and asks you to contact sales for everything else. Terminals carry 'starting at' monthly prices from ₹75 to ₹450, but the page does not say whether GST is included. Online payments settle T+1 by default, with early-batch and same-day settlement available. The published online terms have no fixed term, but they let Pine Labs hold 30% of payouts for 15 days after either side gives notice to end the service, and 100% for up to 120 days after a breach. Merchant complaints describe rental charges that continued after a terminal was surrendered, charges merchants say were not disclosed at sign-up, and delayed settlements.

Razorpay is the largest online payment aggregator in India, founded in Bengaluru in 2014 by Harshil Mathur and Shashank Kumar and licensed by the Reserve Bank of India as an online, offline and cross-border payment aggregator. It charges a published flat 2% platform fee plus 18% GST on domestic cards, UPI, netbanking and wallets, with no setup fee, no annual charge and free refunds, and reported operating revenue of ₹3,783 crore for the year to March 2025 on an annualised payment volume it put at $180 billion. The product is genuinely good and the pricing is clear; the reason it does not grade higher is the other side of the ledger: a Trustpilot score of 1.4 from 449 reviews dominated by frozen accounts and held settlements, a year-long RBI ban on onboarding new merchants that ended in December 2023, and a corporate story — a March 2025 reverse flip from the United States to India, a one-time charge that pushed it into loss, and a confidential IPO filing in June 2026 — that is still being written.
We compare the two for an Indian business accepting payments in INR, using each provider's published Indian pages as of October 2026. Online, that means Pine Labs Online (the gateway formerly sold as Plural) against Razorpay's standard payment gateway. In store, it means Pine Labs' rented terminals against Razorpay POS. Payouts are compared to the merchant's own bank account on both sides. Razorpay quotes its fees plus 18% GST. Pine Labs' terms make the merchant liable for taxes on its fees, so read every Pine Labs figure as excluding GST unless Pine Labs confirms otherwise. The two start from opposite ends. Pine Labs began in 1998 as a terminal company and is best known for card machines with bank and brand EMI offers built in. It has been listed on the NSE and BSE since 14 November 2025. Razorpay, founded in 2014, is online-first and publishes a flat rate card: a 2% platform fee plus GST, about 2.36% all-in, on domestic cards, UPI, netbanking and wallets, with no setup or annual fee. It completed its move from a US parent to an Indian one in 2025 and filed confidential IPO papers in June 2026. Both hold all three RBI payment aggregator authorisations: online, physical and cross-border. UPI is where the headlines differ most, but the published prices do not settle which costs less. Pine Labs advertises 0% MDR on UPI for GST-registered merchants with a website or app. Razorpay also says UPI carries zero MDR, and discloses that it charges its 2% platform fee on UPI payments anyway. Pine Labs does not say whether it adds a platform or technology fee of its own, and it quotes card, netbanking and wallet rates only on request.
Choose Pine Labs if you run a shop, chain or brand that sells in person, especially high-ticket goods where bank and brand EMI at the counter lifts basket size. If most of your online takings come by UPI, its advertised 0% MDR is worth a quote, but ask for the total UPI cost, including any platform or technology fee. Get every card, netbanking and wallet rate in writing, along with the GST treatment, the rental term and the settlement terms, before you sign.
Choose Razorpay if you sell mainly online and want a published price you can model before signing, self-serve onboarding, a free first 90 days (up to ₹5 lakh) for new accounts, and plugins for most e-commerce platforms. Budget for the 2% platform fee on UPI. Keep your KYC file complete, because the recurring complaint is settlements held during compliance reviews.
There is no single winner, because the two serve different starting points. For an online-first business that wants to know its costs before signing, Razorpay is the clearer choice. Its 2% platform fee plus GST (about 2.36%) is published, with no setup or annual fee and a free first 90 days for new accounts, and it documents plugins for most e-commerce platforms. For a business taking mostly UPI online, Pine Labs' advertised 0% MDR on UPI may work out cheaper than Razorpay's disclosed 2% platform fee, but Pine Labs does not publish whether it adds a fee of its own, so get its total UPI cost in writing. NPCI's deferred 0.4% MDR above ₹2,000 may change UPI pricing for both after Diwali. In store, Pine Labs is the established choice for retailers that sell on EMI, with offers from over 40 banks and 350+ brands at the counter. Razorpay POS publishes more of its in-store pricing, including rent, installation and credit-card rates by category. Both hold all three RBI aggregator authorisations. Whichever you choose, get the settlement cycle, any faster-settlement fee and the hold and reserve terms in writing.
| Feature | Pine Labs | Razorpay |
|---|---|---|
| UPI | 0% MDR advertised; other fees not disclosed | 2% platform fee + 18% GST |
| Pine Labs' payment gateway page advertises '0% MDR on UPI', and the asterisk limits it to merchants with GST registration and a mobile app or website. MDR is the bank-side charge, and Razorpay says standard UPI carries zero MDR as well. The difference is what sits on top. Razorpay's pricing FAQ says 'a standard platform or technology fee of 2% will be applied', with 18% GST on the fee, so about 2.36% of the payment, although a product summary elsewhere on the same page calls UPI 'Free (0% MDR for most transactions)'. Pine Labs prices its gateway per account and does not say whether it charges a platform, technology or other fee on UPI, and several recent App Store reviews of its Pine Labs One app complain of charges on UPI receipts. So we give no winner: ask Pine Labs for its total UPI cost in writing. Separately, NPCI announced a 0.4% MDR on person-to-merchant UPI payments above ₹2,000 (capped at ₹300 from ₹75,000, with a flat ₹5 in some sectors such as railways, telecoms, insurance and fuel), due 15 October 2026. On 13 October it deferred this to 'immediately post Diwali on a date to be notified separately', and no date had been announced by 30 October. When it starts, either provider's UPI pricing may change. | ||
| Domestic cards, netbanking, wallets | Not disclosed | 2% + 18% GST (about 2.36%) |
| Pine Labs' gateway page offers 'custom pricing options based on volumes' and asks you to contact sales. Its blog puts MDR on its platforms at 1.5% to 3% in general terms, which is marketing copy rather than a price list. Razorpay's pricing page and structured data give 2% per successful transaction, with GST at 18% on the fee, and steer businesses processing over ₹5 lakh a month to custom pricing. RBI caps debit-card MDR, and RuPay debit cards carry zero MDR. Razorpay's FAQ confirms it charges no MDR on RuPay debit. | ||
| Credit card on UPI | Not disclosed | 2.15% + GST |
| Razorpay's Indian pricing page lists RuPay credit card on UPI at a 2.15% platform fee plus GST. Pine Labs' gateway supports UPI but publishes no rate for credit cards on UPI. | ||
| International cards | Not disclosed | Up to 3% + GST |
| Pine Labs' cross-border page offers DCC and INR settlement at custom pricing. Razorpay's pricing page says 'up to 3%' per transaction for international cards, and its settlement docs give T+7 working days for international payments. | ||
| Setup and annual fees | Not disclosed | ₹0 setup, ₹0 annual |
| Razorpay's pricing page lists setup ₹0, annual maintenance ₹0 and integration support ₹0. Its welcome-offer terms add a KYC processing fee of ₹199 plus taxes, 'subject to verification of your business documents'. Pine Labs' gateway pages say nothing about setup or annual charges. | ||
| Introductory offer | Not disclosed | 0% platform fee for 90 days or ₹5 lakh |
| Razorpay's welcome offer covers merchants activated on or after 1 July 2026: no platform fee on domestic transactions for 90 days from activation or the first ₹5,00,000, whichever ends first. GST on fees still applies. Prepaid cards, corporate credit cards, Amex, Diners and all EMI methods are excluded, and the offer is one per PAN or bank account. Razorpay may withdraw it if credit cards exceed 90% of volume during the offer. We found no comparable published offer for Pine Labs Online. | ||
Recommendations based on your business type

Razorpay publishes a flat 2% plus GST rate, charges no setup or annual fee, and gives new merchants 90 days or ₹5 lakh of domestic volume without a platform fee. Pine Labs Online prices cards per account through sales.

Pine Labs' terminals carry EMI and brand offers from over 40 banks and 350+ brands, and route card payments across 27+ acquiring banks. This counter-side affordability stack is what it is known for.

Razorpay documents plugins for 14 platforms, alongside subscriptions, payment links and split settlements, with published headline pricing. Pine Labs documents four plugins plus Wix on its gateway page.
Both hold RBI online, physical and cross-border aggregator authorisations and sell terminals as well as a gateway. Pine Labs is stronger at the counter. Razorpay is stronger online and publishes more of its pricing on both channels.
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